Skip to main content Accessibility help
×
Hostname: page-component-7b7567c8c-wxvwp Total loading time: 0 Render date: 2026-11-15T12:14:23.638Z Has data issue: false hasContentIssue false

17 - Capturing Context Is Not Enough

The Embodied Impact of Story and Emotion in Ethnographic Film

from Part II - Applications

Published online by Cambridge University Press:  18 September 2020

Laurence J. Kirmayer
Affiliation:
McGill University, Montréal
Carol M. Worthman
Affiliation:
Emory University, Atlanta
Shinobu Kitayama
Affiliation:
University of Michigan, Ann Arbor
Robert Lemelson
Affiliation:
University of California, Los Angeles
Constance A. Cummings
Affiliation:
The Foundation for Psychocultural Research
Get access

Summary

In cultural anthropology, ethnographic film is useful for documenting diverse cultural practices and presenting research. Film’s ability to capture behavior in its holistic context is a key contribution to interests of cultural neuroscience, which has been challenged to better illustrate the impact of its findings outside the laboratory. Still, ethnographic film might go further by accounting for the interaction of culture, mind, and brain in the embodied aspects of the film experience. Neuroscientific inquiry into various storytelling genres reveals the embodied effects of storytelling, which activates neural mechanisms putatively evolved to strengthen social and cultural bonds. In this, storytelling strategy and structure are important; effective stories both engage sustained attention and elicit empathetic response. Character-driven emotional stories following a dramatic arc have greater impact than dispassionate ones. This translates directly to film, which also affords opportunities for emotional attunement and sensory-motor resonance with characters onscreen. Ethnographic film conventions have not adequately developed a methodology responsive to this nuanced understanding, despite anthropology’s long-standing investment in the power of storytelling. A “visual psychological anthropology” approach produces emotionally resonant, character-driven film stories in a dramatic narrative structure. Such films can convey cultural information and impart key concepts in a more immersive way.

Information

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Book purchase

Temporarily unavailable

Save book to Kindle

To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×