This chapter collects and reflects upon ten key themes that emerge from previous chapters: • Set and agree the objectives and outcomes • Deliver something customers need • Create value from the ecosystem • Design the business to perform • Plan for growth and scalability • Build a culture with the right mix of talent • Distribute equity to motivate and reward investment • Control finances and know the runway • Understand and manage the risk envelope • Think like an investor in all matters For each of the key themes, a brief narrative summarizes its applicable contexts and picks out the principal points to be noted.