Book contents
- The Economics of Language
- The Economics of Language
- Copyright page
- Contents
- Introduction
- 1 The Birth of Behavioural Economics
- 2 Economic Consequentialism
- 3 A Paradigm Crisis
- 4 The Role of Large Language Models
- 5 The LENS Model
- 6 Sentiment Analysis
- 7 Normative Analysis
- 8 The Role of Large Language Models
- 9 Broader Implications and Future Directions
- References
- Index
7 - Normative Analysis
Published online by Cambridge University Press: 27 March 2026
Book contents
- The Economics of Language
- The Economics of Language
- Copyright page
- Contents
- Introduction
- 1 The Birth of Behavioural Economics
- 2 Economic Consequentialism
- 3 A Paradigm Crisis
- 4 The Role of Large Language Models
- 5 The LENS Model
- 6 Sentiment Analysis
- 7 Normative Analysis
- 8 The Role of Large Language Models
- 9 Broader Implications and Future Directions
- References
- Index
Summary
This chapter surveys how moral content shapes behaviour through language. It considers moral foundations theory and morality-as-cooperation theory, outlining their dimensions, correlates, critiques, and refinements. It then reviews lexicon-based approaches to normative analysis, from moral foundations dictionaries to newer MAC-aligned resources, and discusses the limits of current tools in separating personal, injunctive, and descriptive norms. Building on these insights, the chapter proposes language-based utility functions (LiMoLNoS and LiMoLENS) that integrate normative and emotional valuations to explain choices in economic settings. Overall, it argues that morality is multidimensional and measurable in text, enabling models that connect linguistic framing to decision-making and behaviour.
Keywords
Information
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- Information
- The Economics of LanguageHow Large Language Models Can Reshape Behavioural Economics, pp. 246 - 274Publisher: Cambridge University PressPrint publication year: 2026
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