Book contents
- Ethnography in International Business
- Ethnography in International Business
- Copyright page
- Dialogue between Author Mary Yoko Brannen and Artist Nancy Adler
- Dedication
- Contents
- Figures
- Tables
- Foreword
- Preface
- Acknowledgments
- Introduction
- Part IIntracultural Ethnography
- Part IITranscultural Ethnography
- Part IIIStrategic Ethnography
- Part IVEpilogue
- Appendixes
- References
- Index
- References
Appendixes
Published online by Cambridge University Press: 21 October 2025
Book contents
- Ethnography in International Business
- Ethnography in International Business
- Copyright page
- Dialogue between Author Mary Yoko Brannen and Artist Nancy Adler
- Dedication
- Contents
- Figures
- Tables
- Foreword
- Preface
- Acknowledgments
- Introduction
- Part IIntracultural Ethnography
- Part IITranscultural Ethnography
- Part IIIStrategic Ethnography
- Part IVEpilogue
- Appendixes
- References
- Index
- References
Information
- Type
- Chapter
- Information
- Ethnography in International BusinessLearning from the Field, pp. 252 - 359Publisher: Cambridge University PressPrint publication year: 2025
References
References
About the Authors
Mary Yoko Brannen (MBA, PhD, University of Massachusetts, Amherst) is Spansion Chair of Multicultural Integration Professor of International Business at the Lucas Graduate School of Business at San Jose´ State University and Visiting Professor of Strategy and Management at INSEAD, Fontainebleau. Her research focuses on organizational theory development in complex cultural organizational settings. Born in Japan, she holds US citizenship. She can be reached at brannen_m@cob.sjsu.edu.
Mark F Peterson (PhD, University of Michigan) is a Professor of Management and International Business at Florida Atlantic University and holds a part-time Professor position supported by the Hofstede Chair in Cultural Diversity at Maastricht University in the Netherlands. His principal interests are in questions of how culture and international relations affect the way organizations should be managed. He is a US citizen and can be reached at mpeterso@fau.edu.
Accepted by Charles Galunic, Departmental Editor, 25 March 2008. This paper has been with the authors for three revisions.
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References
Mary Yoko Brannen is the AMD/Fujitsu Chair of Multicultural Integration and professor of international business at San Jose State University. She received her MBA and PhD in organizational studies from the University of Massachusetts at Amherst and specializes in ethnographic approaches to understanding the effects of changing cultural contexts on technology transfer, work organization, and individuals’ assumptions regarding work.
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