Materialising Individuality through Imitation
Published online by Cambridge University Press: 16 March 2026
Chapter 5 examines the popularity of sewing shops and apprenticeships amongst fashion-conscious young women on tight budgets. Focusing on materiality, the chapter develops the book’s discussion of how uncertainty is employed in future-making strategies by considering how young women engage with counterfeit commodities and use skilful artistry to reveal – or bring forth in material form – the individuals they believe God intends them to be. Focusing on young women’s desire for bespoke clothes, which they often create for themselves after learning how to sew, the chapter highlights how young women avoid clothes sold in the market not because they are fakes or imitations of global brands but because, as mass-produced commodities, they deny young women their uniqueness and risk making them a counterfeit of someone else. As the chapter explores, making bespoke clothes that are fashionable does not depend only on individual inspiration but, ironically, requires young women to carefully imitate others’ designs. Detailing how young women make clothes by skilfully copying current trends and mirroring the contours of their own bodies, the chapter discusses the art and ethics of imitation.
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