Book contents
- Frontmatter
- Contents
- Preface
- Acknowledgment
- Notation
- Part IIntroductory Material
- Part IIGame Solving and Regret Minimization
- Part IIIFair Allocation and Market Equilibrium
- Part IVAuctions and Internet Advertising Markets
- 15Internet Advertising Auctions: Position Auctions
- 16Auctions with Budgets and Pacing Equilibria
- 17Pacing Algorithms for Budget Management
- 18Demographic Fairness
- Appendix AOptimization Background
- Appendix BProbability Background
- References
- Index
18 - Demographic Fairness
from Part IV - Auctions and Internet Advertising Markets
Published online by Cambridge University Press: 20 August 2026
Book contents
- Frontmatter
- Contents
- Preface
- Acknowledgment
- Notation
- Part IIntroductory Material
- Part IIGame Solving and Regret Minimization
- Part IIIFair Allocation and Market Equilibrium
- Part IVAuctions and Internet Advertising Markets
- 15Internet Advertising Auctions: Position Auctions
- 16Auctions with Budgets and Pacing Equilibria
- 17Pacing Algorithms for Budget Management
- 18Demographic Fairness
- Appendix AOptimization Background
- Appendix BProbability Background
- References
- Index
Summary
This chapter studies demographic fairness in the context of internet advertising auctions. We first discuss several cases of potential demographic unfairness occurring in the late 2010s. Then, we discuss two quantitative notions of fairness: statistical parity across demographic groups, and the similar treatment condition. Finally, we discuss how such fairness constraints can be incorporated in the first-price pacing equilibrium model.
Information
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- Chapter
- Information
- Games, Markets, and Online Learning , pp. 208 - 214Publisher: Cambridge University PressPrint publication year: 2026
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