Hipponax names himself more often than any other Archaic poet. Both the frequency with which he does so, and a later imitation or possible citation by Callimachus in the opening line of the Iambi, suggest that self-naming was one of the distinguishing features of Hipponax’s poetry. Building on work by Chris Carey, this chapter argues that the appearance of the name ‘Hipponax’ throughout this author’s corpus is best understood in the context of other moments of authorial self-naming in the Archaic period. Although Hipponax never breaks frame in his poetry, the regular appearance of the name ‘Hipponax’ serves as a fundamentally metapoetic gesture. The chapter outlines various self-naming strategies used by the poet. The most prominent of these is self-naming (or ‘illeism’) by the self-insert ‘Hipponax’, an antihero character whose continual reference to himself is a verbal tic. The name ‘Hipponax’ is also used by the impersonal narrator, and by the character Hipponax miming the voice of a third party. In analysing these examples, the chapter itemizes other uses of illeism in ancient texts, contrasts authorial self-naming by Alcman and Hesiod, and provides a review of the origins of the academic term ‘sphragis’ for authorial self-naming in antiquity.