Chapter 6 examines another group of ‘returnees’ in Heyang: young entrepreneurs with various backgrounds of urban socialization. They represent a generation of youth caught in the crosshairs of institutionalized competition, an achievement-complex, mounting youth unemployment, and a pervasive experience of ‘involution.’ Through the social category of fanxiangqingnian, “return youth,” this chapter examines how xiangchou becomes a mobilizing discourse that can encourage return from the standpoint of individual choice and desire, and how it helps reshape the overall discourse surrounding the countryside as both a place and ‘lifestyle’ considered as desirable to return to. Xiangchou becomes a language of ‘escape’ and a materialized reality where one can seemingly ‘escape to’. However, the experience of the young entrepreneurs in Heyang also underscore the complexities of this ‘return’ in the forms of the limitations, challenges, and dilemmas that they encounter in the village.