Published online by Cambridge University Press: aN Invalid Date NaN
This chapter investigates reaffirming propaganda in Russian state television under Vladimir Putin. It argues that state media sustain authoritarian rule by validating the collective identities and beliefs of pro-regime citizens. The chapter first documents shared sources of pride among Putin supporters—the Great Patriotic War, the space program, international prestige, sports, military might, and cultural heritage—drawing on surveys. It then presents a quantitative analysis of more than 89,000 prime-time news transcripts by Channel One, Russia’s flagship state television station, covering 2000 to 2021. Using machine learning, the chapter identifies seven reaffirming themes constituting a substantial and growing share of daily news coverage. An in-depth examination of selected broadcasts reveals eight recurring rhetorical narratives, including appeals to Russia’s centrality, external validation, collective pride, and national identity. The findings show that Russian state television consistently offered an emotionally resonant, identity-affirming story of national greatness—designed not to persuade skeptics, but to reinforce the bond between the regime and its supporters.
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