Chapter 1 introduces ideology, and Guidelines, Theses, Procedures, Caveats for empirical ideological research in pragmatics and discourse analysis presented in Jef Verschueren’s Ideology in Language Use: Pragmatic Guidelines for Empirical Research. It introduces the data to be analyzed: Amnesty International reports, webpages, emails, appeal letters addressed to powerful individuals on behalf of Prisoners of Conscience, and, for contrast, two racist American Nazi documents. It briefly introduces the main foci of the analysis: the documents’ intended audience, language, temporal and geographic perspectives, and the coverage and degree of detail that the documents provide regarding the situations they describe. As many people, including Amnesty International, deny that liberational discourses such as that of human rights are ideological, the book asks whether the AI documents are in fact ideological. The remainder of the book demonstrates that they fulfill the criteria defining ideological discourse proposed in Terry Eagleton’s Ideology: An Introduction and by Verschueren and are therefore undeniably ideological. The chapter concludes with a brief plan of the following chapters.