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12 - Innovation in War and Peace

How Colombian Conflict and Postconflict Triggered Military and Business Model Innovation

from Part II - Types of Innovation in Emerging Markets

Published online by Cambridge University Press:  15 March 2021

Fernanda Cahen
Affiliation:
Centro Universitario FEI, Brazil
Lourdes Casanova
Affiliation:
Cornell University, New York
Anne Miroux
Affiliation:
Cornell University, New York
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Summary

Social unrest and warfare in emerging markets can create opportunities for innovation. By focusing on Colombia, where armed conflict and post-conflict challenges have motivated innovation in the military and business domains, this chapter examines innovation in places where social demands create opportunities for deep societal transformations. We describe the processes by which the armed forces developed innovative military strategies in wartime to win an unconventional and long-standing guerrilla war. During the post-conflict period, businesses created new business models, going much further than traditional practices of social responsibility to become real actors in building a peaceful society and contributing to the economic development of regions historically affected by the armed conflict.

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