In a Lawyer 3.0 world, there will be more than one way to delivery legal services to those in need of them: those who have a job to be done that requires legal intervention. The simple version of Lawyer 2.0 draws few distinctions between a consumer receiving no legal assistance or guidance whatsoever or receiving bespoke services: services tailored to the full- service needs of each client. What is common in the Lawyer 2.0 version of the legal profession is that the key determinant that controls whether a consumer receives nothing or full service is that consumer's ability to pay for such services. Given the high cost of legal services generally, this means that tens of millions of Americans are effectively priced out of legal assistance to help address their legal problems. Yes, there is free legal assistance available to some who cannot pay for it. Such assistance has been extended to many indigent defendants in criminal contexts by virtue of constitutional requirements regarding effective assistance of counsel, although the adequacy of such assistance is constantly questioned. In the overwhelming majority of situations where legal guidance could help a consumer address their legal job to be done, the assistance is not available to them at a price they can afford, even if they understand their problem to be legal in nature, they believe a lawyer can help, and they would turn to that lawyer if they had the capacity and wherewithal to do so.