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10 - Mining Social-Network Graphs

Published online by Cambridge University Press:  16 April 2020

Jure Leskovec
Affiliation:
Stanford University, California
Anand Rajaraman
Affiliation:
Rocketship VC
Jeffrey David Ullman
Affiliation:
Stanford University, California
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Summary

In this chapter, we shall study techniques for analyzing social networks. An important question is how to identify “communities,” that is, subsets of the nodes (people or other entities that form the network) with unusually strong connections. Some of the techniques used to identify communities are similar to the clustering algorithms we discussed in Chapter 7. However, communities almost never partition the set of nodes in a network. Rather, communities usually overlap. For example, you may belong to several communities of friends or classmates. The people from one community tend to know each other, but people from two different communities rarely know each other. You would not want to be assigned to only one of the communities, nor would it make sense to cluster all the people from all your communities into one cluster. Also in this chapter we explore efficient algorithms for discovering other properties of graphs. We look at “simrank,” a way to discover similarities among nodes of a graph. We then explore triangle counting as a way to measure the connectedness of a community. In addition, we give efficient algorithms for exact and approximate measurement of the neighborhood sizes of nodes in a graph, and we look at efficient algorithms for computing the transitive closure.

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