Skip to main content Accessibility help
×
Hostname: page-component-74656f9884-rngvg Total loading time: 0 Render date: 2026-11-03T23:21:32.819Z Has data issue: false hasContentIssue false

5 - Levels of Control

Published online by Cambridge University Press:  26 June 2026

Frederick Toates
Affiliation:
Open University
Get access

Summary

Chapter 5 opens with a comparison between stimulus–response (habit) controls and cognitive controls. It draws a distinction between wanting something and wanting not to want it; for example, a smoker who wants cigarettes (low level, attribution of incentive salience) but wants not to want them (high level, conscious, rational decision-making). Goal direction is associated with the prefrontal cortex and a move to automaticity is associated with a lowering of prefrontal control. The chapter draws a distinction between goal trackers and sign trackers. The discussion then turns to decision-making in humans describing a hot system versus cool system and the role of stress. Examples are given of bottom-up and top-down factors in cooperation or competition (e.g. the marshmallow effect).

Information

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Book purchase

Temporarily unavailable

Save book to Kindle

To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

  • Levels of Control
  • Frederick Toates, Open University
  • Book: Motivational Systems
  • Online publication: 26 June 2026
  • Chapter DOI: https://doi.org/10.1017/9781009744454.006
Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

  • Levels of Control
  • Frederick Toates, Open University
  • Book: Motivational Systems
  • Online publication: 26 June 2026
  • Chapter DOI: https://doi.org/10.1017/9781009744454.006
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Levels of Control
  • Frederick Toates, Open University
  • Book: Motivational Systems
  • Online publication: 26 June 2026
  • Chapter DOI: https://doi.org/10.1017/9781009744454.006
Available formats
×