Published online by Cambridge University Press: 05 February 2026
In Chapter 10, we conclude with an overview of the broader themes seen throughout this work, showcasing the tell-tale signs of innovation failure. These patterns go to the core of our work, lessons learned from past innovations that can help us to avoid repeating similar mistakes in the future. No one, not even the cagiest upgrader, is going to be able to predict every new technology that will succeed or flop. But with this mindset, you can avoid some of the more obvious traps that investors, politicians, and the public continue to fall for, while valuing the evidence-based alternatives we so often neglect.
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