Chapter 2 shows how when the emperor of innovation isn’t wearing any clothes, upgraders can still see the naked truth of the situation. Zuckerberg promised a metaverse, a new digital reality, that would transform human connection, interaction, and commerce. But this handwavy conception of the future lacked any clear vision, let alone consumer demand. Upgraders were able to spot the folly long before it became one of the largest corporate boondoggles in modern commerce, a shorthand for corporate disfunction. In contrast to the unbridled enthusiasm of innovators, upgraders would have started with the question of why the public would ever want this product in the first place. Instead, Meta tried to sway public opinion with overly rosy futuristic promises, trying to move the market to meet their innovation, rather than solving problems that actually mattered to the public. Like other innovations, the metaverse shows how tech companies ignore the fundamentals of human behavior and social change, dooming their grand visions.