from Part III - Rhetoric, Language, and Ideology
Published online by Cambridge University Press: 24 February 2026
Education has long been central to the social democratic agenda. In the postwar period, social democrats largely expanded access and reduced disparities through comprehensive schooling. By the 1990s, they shifted towards ‘Third Way’ social investment policies, incorporating market-oriented reforms, testing, and expanded childcare. The former was an ideological project that began with the demands of the party base and sought to persuade the electorate, while the latter was a more pragmatic project that started with broader electoral appeals and aimed to convince the base. Both, however, entered institutional contexts that varied in their receptivity to change. This chapter looks at political speech regarding education across these two periods to examine how social democratic parties adapted their rhetorical strategies to navigate the specific constraints of their political contexts. Using a hand-coded dataset of party manifestos from 1945 to 2022 across advanced democracies, it identifies four key rhetorical approaches social democrats employed in their educational speech: putting more emphasis, focus, clarity, and equity framing. The analysis reveals that while early social democratic rhetoric was more ideologically consistent and equity-driven, later discourse became more layered, ambiguous, and focused on economic outcomes.
To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.