There is an established body of research providing clear evidence that certain types of media reporting of suicide, such as sensationalist reporting of celebrity suicides, can produce substantial negative effects. The most notable of these effects is a subsequent increase in the number of suicides. Conversely, emerging evidence also shows that suicide reporting focused on positive narratives of recovery from suicidal thoughts may confer protective benefits and lower subsequent suicide rates. This chapter provides a brief discussion of a possible theoretical mechanism for the impact of media portrayals of suicide on subsequent suicides. It also provides a brief history of research into the effects of fictional and non-fictional media portrayals of suicide, as well as portrayals and discussions of suicide in both traditional and newer media, including social media. The chapter focuses particularly on novel research findings related to suicide and the media. It concludes with a discussion of interventions that attempt to optimize the safety of media portrayals of suicide, and those that attempt to use various types of media proactively for suicide prevention purposes.