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9 - Action

Published online by Cambridge University Press:  27 January 2026

Julian Allwood
Affiliation:
University of Cambridge
Andrew Davison
Affiliation:
University of Oxford
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Summary

Seductive messaging about ‘convenient’ technological solutions have prevented us recognising and acting on the need for restraint as a core component of climate action, yet restraint has in the past led to faster change than technological innovation. The actions that allow us to deliver a safe climate are specified in the chapter and are highly specific. At home, we should aim to switch from gas boilers to electric heat pumps, from petrol to electric cars, to phase out our use of fossil aeroplanes and certain key foods, and we can also reduce our total requirement for energy. In teams, at work or in other contexts, we can pursue the same goals, while also aiming to reduce the construction of new large objects (buildings, vehicles, infrastructure or large equipment) and to support suppliers and customers on the same journey. As lobbyists, individually or in groups, we can influence politicians and business leaders to make it easier for us to follow the key actions that lead to zero emissions.

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  • Action
  • Julian Allwood, University of Cambridge, Andrew Davison, University of Oxford
  • Book: Promise the Earth
  • Online publication: 27 January 2026
  • Chapter DOI: https://doi.org/10.1017/9781009563963.010
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  • Action
  • Julian Allwood, University of Cambridge, Andrew Davison, University of Oxford
  • Book: Promise the Earth
  • Online publication: 27 January 2026
  • Chapter DOI: https://doi.org/10.1017/9781009563963.010
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Action
  • Julian Allwood, University of Cambridge, Andrew Davison, University of Oxford
  • Book: Promise the Earth
  • Online publication: 27 January 2026
  • Chapter DOI: https://doi.org/10.1017/9781009563963.010
Available formats
×