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18 - Preparing a Poster Presentation

from Part IV - Presenting Yourself to Others

Published online by Cambridge University Press:  14 May 2026

Robert J. Sternberg
Affiliation:
Cornell University
Karin Sternberg
Affiliation:
Cornell University
Ophélie Allyssa Desmet
Affiliation:
Ball State University
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Summary

This chapter provides comprehensive guidance on creating and presenting effective academic posters in both traditional and digital formats. It details essential elements of poster design, from crafting compelling titles to organizing content sections like abstracts, methods, and results. The chapter emphasizes the importance of visual storytelling, offering practical strategies for maintaining simplicity, readability, and professional presentation. Special attention is given to digital poster considerations, including interactive features and multimedia integration. It addresses crucial aspects of poster presentation etiquette, such as developing an effective elevator speech, engaging with viewers appropriately, and managing both in-person and online interactions.

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