1 - Discovering the Audience
Anxieties and Expertise
Published online by Cambridge University Press: 10 March 2026
Summary
Chapter 1 examines the ‘discovery’ of the audience in twentieth-century Britain and sketches out the anxieties about the audience’s impressionability which were voiced in government and non-governmental committees on films and television throughout the century. The concept of a highly impressionable British audience subsequently took hold, paving the way for new, self-proclaimed experts on audience wants and needs that emerged, including Stephen Tallents and Robert Silvey, as head of a new department of ‘Audience Research” at the BBC. This chapter unpicks the racialised assumptions that informed the creation of this field and the audience it presumed to measure.
Keywords
Information
- Type
- Chapter
- Information
- Race on ScreenAudience Racism in Twentieth-Century Britain, pp. 30 - 62Publisher: Cambridge University PressPrint publication year: 2026
Accessibility standard: WCAG 2.2 AAA
Why this information is here
This section outlines the accessibility features of this content - including support for screen readers, full keyboard navigation and high-contrast display options. This may not be relevant for you.Accessibility Information
The HTML of this chapter complies with version 2.2 of the
Web Content Accessibility Guidelines
(WCAG), offering more comprehensive accessibility measures for a broad range
of users and attains the highest
(AAA)
level of WCAG compliance, optimising the user experience by meeting the most extensive
accessibility guidelines.
Content Navigation
Table of contents navigation
Allows you to navigate directly to chapters, sections, or non‐text items through a linked table of contents, reducing the need for extensive scrolling.
Allows you to navigate directly to chapters, sections, or non‐text items through a linked table of contents, reducing the need for extensive scrolling.
Index navigation
Provides an interactive index, letting you go straight to where a term or subject appears in the text without manual searching.
Provides an interactive index, letting you go straight to where a term or subject appears in the text without manual searching.
Reading Order & Textual Equivalents
Single logical reading order
You will encounter all content (including footnotes, captions, etc.) in a clear, sequential flow, making it easier to follow with assistive tools like screen readers.
You will encounter all content (including footnotes, captions, etc.) in a clear, sequential flow, making it easier to follow with assistive tools like screen readers.
Short alternative textual descriptions
You get concise descriptions (for images, charts, or media clips), ensuring you do not miss crucial information when visual or audio elements are not accessible.
You get concise descriptions (for images, charts, or media clips), ensuring you do not miss crucial information when visual or audio elements are not accessible.
Visualised data also available as non-graphical data
You can access graphs or charts in a text or tabular format, so you are not excluded if you cannot process visual displays.
You can access graphs or charts in a text or tabular format, so you are not excluded if you cannot process visual displays.
Visual Accessibility
Use of colour is not sole means of conveying information
You will still understand key ideas or prompts without relying solely on colour, which is especially helpful if you have colour vision deficiencies.
You will still understand key ideas or prompts without relying solely on colour, which is especially helpful if you have colour vision deficiencies.
Use of high contrast between text and background colour
You benefit from high‐contrast text, which improves legibility if you have low vision or if you are reading in less‐than‐ideal lighting conditions.
You benefit from high‐contrast text, which improves legibility if you have low vision or if you are reading in less‐than‐ideal lighting conditions.