Black Audiences and the Racialised Everyday in the Post-war Black ‘Glossies’
Published online by Cambridge University Press: 10 March 2026
While the BBC and ITV consistently overlooked Black audiences in their audience research, Black audiences in Britain engaged in ongoing discussions about film and television content and its impact in the pages of Black magazines, what Donald Hinds referred to as the Black ‘glossies’. This chapter highlights the efforts of four Black periodicals, including Bronze, Checkers, Tropic and Flamingo to both name existing film and television content as racist, and to highlight the existence of audiences of colour in Britain. In the process, the emotional landscape of Black viewers was laid out within the stories and letters pages of these periodicals, as Black authors worked to provide a counter-narrative that navigated the persistent racial discomfort of white viewers and white letter-writers.
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