Book contents
- Smarter Together
- Smarter Together
- Copyright page
- Contents
- Figures
- Tables
- Acknowledgments
- Preface
- Part I AI and Consumer Psychology
- Chapter 1 Cognition
- Chapter 2 Emotion
- Chapter 3 Trust
- Chapter 4 Decision-Making
- Chapter 5 Creativity
- Chapter 6 Prediction
- Part II Designing, Building, and Marketing AI Products
- Smarter Together Workshops
- References
- Index
Chapter 2 - Emotion
Decoding Emotion
from Part I - AI and Consumer Psychology
Published online by Cambridge University Press: 05 June 2026
Book contents
- Smarter Together
- Smarter Together
- Copyright page
- Contents
- Figures
- Tables
- Acknowledgments
- Preface
- Part I AI and Consumer Psychology
- Chapter 1 Cognition
- Chapter 2 Emotion
- Chapter 3 Trust
- Chapter 4 Decision-Making
- Chapter 5 Creativity
- Chapter 6 Prediction
- Part II Designing, Building, and Marketing AI Products
- Smarter Together Workshops
- References
- Index
Summary
Emotion is framed as a hidden driver of human behavior that AI increasingly seeks to detect and interpret. The chapter draws parallels from Avicenna’s early recognition of psychosomatic illness to today’s multimodal emotion AI, which integrates facial, vocal, physiological, and gestural data. It explains psychological frameworks like valence–arousal–control and reviews applications in healthcare, education, and consumer research. The authors stress that while AI can recognize signals of emotion, true comprehension and emotional intuition remains uniquely human. The chapter underscores cultural and contextual complexity, raising ethical considerations around empathy, bias, and emotional data privacy.
Keywords
Information
- Type
- Chapter
- Information
- Smarter TogetherHow We Think, Feel and Decide with AI, pp. 23 - 38Publisher: Cambridge University PressPrint publication year: 2026
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