Book contents
- Strike!
- Strike!
- Copyright page
- Frontispiece
- Dedication
- Epigraph
- Contents
- Additional material
- Figures
- Preface
- Acknowledgements
- Introduction
- 1 Swedish Match
- 2 A History of Match-Making
- 3 The Matchbox Label
- 4 The Golden Age
- 5 The Icons
- 6 Royalty
- 7 Exporting Sweden to the World
- 8 Politics and Propaganda
- 9 Matchbox Merchandising
- 10 Swedish Match Today
- Conclusion
- Notes
- Bibliography
- Index
4 - The Golden Age
Published online by Cambridge University Press: 21 October 2026
Book contents
- Strike!
- Strike!
- Copyright page
- Frontispiece
- Dedication
- Epigraph
- Contents
- Additional material
- Figures
- Preface
- Acknowledgements
- Introduction
- 1 Swedish Match
- 2 A History of Match-Making
- 3 The Matchbox Label
- 4 The Golden Age
- 5 The Icons
- 6 Royalty
- 7 Exporting Sweden to the World
- 8 Politics and Propaganda
- 9 Matchbox Merchandising
- 10 Swedish Match Today
- Conclusion
- Notes
- Bibliography
- Index
Summary
The 1880s marked the beginning of the golden age of matchbox label design, with a proliferation in the production of premium matchbox labels in Sweden. It was also a golden age for design more generally, with these design aesthetics having an impact on the Swedish match industry. This chapter showcases some of the matchbox labels produced during this period, featuring complex compositions and faithful reproductions of original illustrations and photographs.
Keywords
Information
- Type
- Chapter
- Information
- Strike!Swedish Safety Matches, Intellectual Property Law, Innovation and Influence, pp. 61 - 73Publisher: Cambridge University PressPrint publication year: 2026
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