Book contents
- Strike!
- Strike!
- Copyright page
- Frontispiece
- Dedication
- Epigraph
- Contents
- Additional material
- Figures
- Preface
- Acknowledgements
- Introduction
- 1Swedish Match
- 2A History of Match-Making
- 3The Matchbox Label
- 4The Golden Age
- 5The Icons
- 6Royalty
- 7Exporting Sweden to the World
- 8Politics and Propaganda
- 9Matchbox Merchandising
- 10Swedish Match Today
- Conclusion
- Notes
- Bibliography
- Index
8 - Politics and Propaganda
Published online by Cambridge University Press: 21 October 2026
Book contents
- Strike!
- Strike!
- Copyright page
- Frontispiece
- Dedication
- Epigraph
- Contents
- Additional material
- Figures
- Preface
- Acknowledgements
- Introduction
- 1Swedish Match
- 2A History of Match-Making
- 3The Matchbox Label
- 4The Golden Age
- 5The Icons
- 6Royalty
- 7Exporting Sweden to the World
- 8Politics and Propaganda
- 9Matchbox Merchandising
- 10Swedish Match Today
- Conclusion
- Notes
- Bibliography
- Index
Summary
Matchbox labels were the perfect vehicle for propaganda. Small and portable, matchboxes were easy to distribute and carry. This facilitated the spread of propaganda messages across borders through the labels that adorned them. This chapter puts a spotlight on the labels that were used to push political interests and agendas, including those that promoted the British Empire and its mission.
Keywords
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- Type
- Chapter
- Information
- Strike!Swedish Safety Matches, Intellectual Property Law, Innovation and Influence, pp. 130 - 143Publisher: Cambridge University PressPrint publication year: 2026
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