Book contents
- Strike!
- Strike!
- Copyright page
- Frontispiece
- Dedication
- Epigraph
- Contents
- Additional material
- Figures
- Preface
- Acknowledgements
- Introduction
- 1Swedish Match
- 2A History of Match-Making
- 3The Matchbox Label
- 4The Golden Age
- 5The Icons
- 6Royalty
- 7Exporting Sweden to the World
- 8Politics and Propaganda
- 9Matchbox Merchandising
- 10Swedish Match Today
- Conclusion
- Notes
- Bibliography
- Index
10 - Swedish Match Today
Published online by Cambridge University Press: 21 October 2026
Book contents
- Strike!
- Strike!
- Copyright page
- Frontispiece
- Dedication
- Epigraph
- Contents
- Additional material
- Figures
- Preface
- Acknowledgements
- Introduction
- 1Swedish Match
- 2A History of Match-Making
- 3The Matchbox Label
- 4The Golden Age
- 5The Icons
- 6Royalty
- 7Exporting Sweden to the World
- 8Politics and Propaganda
- 9Matchbox Merchandising
- 10Swedish Match Today
- Conclusion
- Notes
- Bibliography
- Index
Summary
Despite a turbulent corporate history marked by scandals and allegations of corruption by Ivar Kreuger, Swedish Match not only survived but has ultimately flourished as the world’s leading match maker. Today, Swedish Match has 30 safety match brands in its portfolio, but thousands more exist in its corporate archive. Together, these brands embody a rich tapestry of Swedish heritage and stand as enduring symbols of innovation and ingenuity. These brands also embody a piece of Swedish history. But a history like this is only possible because these labels have been lovingly cared for and preserved by matchbox enthusiasts all over the world. This chapter pays tribute to the one person who stands out above and beyond all other matchbox enthusiasts and collectors: Otto Lindbohm.
Information
- Type
- Chapter
- Information
- Strike!Swedish Safety Matches, Intellectual Property Law, Innovation and Influence, pp. 158 - 168Publisher: Cambridge University PressPrint publication year: 2026
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