It is generally recognised that meat production – particularly beef – is bad for the climate. Beef produces far more emissions than chicken and pork and so it is beneficial that the consumption of beef as a share of total meat consumption is declining. Chicken is the world’s most popular meat, followed by pork, and one reason for its increasing popularity is that prices have been driven down by industrial methods of production. The chicken industry is a massive global industry and provides protein to millions. Poultry farming also helps small farmers and women in emerging countries. However, intensive production leads to emissions and environmental impacts. At the same time, climate change threatens feed crop yields, especially maize, potentially destabilising prices and food security. There are, however, several methods that the meat industry can pursue to reduce emissions and insulate itself against climate change.