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12 - Producing New Foods

from Part III - The Big Ideas

Published online by Cambridge University Press:  08 August 2026

Sanjoy Sanyal
Affiliation:
Judge Business School, University of Cambridge
Jaideep Prabhu
Affiliation:
Judge Business School, University of Cambridge
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Summary

There are three approaches that would enable the shift to diets that cause fewer emissions and are less vulnerable to climate shocks. One approach is to produce different types of meat through three emerging technologies: plant-based meats, precision fermentation, and cellular meat. Both venture capitalists and large food companies have invested heavily in these areas. Of the three, only plant-based options are available in the marketplace, but consumer acceptance is tentative. Another approach is to eat more of traditional, climate-friendly food such as millets and tofu. A further option is to replace conventional animal feed, made from maize and soya bean, with insects. This would reduce emissions and simultaneously reduce reliance on resource-intensive crops. Consumers always take time to change their dietary habits and this time is best utilised in ensuring that producers can adapt smoothly.

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  • Producing New Foods
  • Sanjoy Sanyal, Judge Business School, University of Cambridge, Jaideep Prabhu, Judge Business School, University of Cambridge
  • Book: Will We Go Hungry?
  • Online publication: 08 August 2026
  • Chapter DOI: https://doi.org/10.1017/9781009762380.015
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  • Producing New Foods
  • Sanjoy Sanyal, Judge Business School, University of Cambridge, Jaideep Prabhu, Judge Business School, University of Cambridge
  • Book: Will We Go Hungry?
  • Online publication: 08 August 2026
  • Chapter DOI: https://doi.org/10.1017/9781009762380.015
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Producing New Foods
  • Sanjoy Sanyal, Judge Business School, University of Cambridge, Jaideep Prabhu, Judge Business School, University of Cambridge
  • Book: Will We Go Hungry?
  • Online publication: 08 August 2026
  • Chapter DOI: https://doi.org/10.1017/9781009762380.015
Available formats
×