Modernity entered Irish homes through the kitchen. It was in that room that the benefits of electricity and piped water were most prominently on display, visible in electric cookers, washing machines, kettles and other electric-powered domestic objects. According to advertisements in the magazines, the good wife of the 1960s was a modern wife. The growth of a consumer society is most evident in the pages of the magazines through the plethora of advertisements for modern living and the all-electric house. This chapter demonstrates that, while earlier advertisements had emphasised the functionality of electrical appliances, in the 1960s the theme shifted to lifestyle. Although time-saving remained a persistent thread, there was greater focus on gracious living, luxury and elegance. Domesticity was glamorised, and homemaking was presented as a performance. But in keeping with the recurring theme of this book, which shows how magazines operated on multiple levels and gently pushed at traditional expectations, we also find evidence of the magazines encouraging readers to expand their horizons beyond the home, using their new electrical appliances to facilitate this change.