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2 - The new marriage manuals

Published online by Cambridge University Press:  23 June 2026

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Summary

This chapter argues that the Irish women’s magazines of the 1960s positioned themselves as a new form of marriage manual, providing an insight into attitudes towards marriage during a period of transformation, and allowing us to assess the extent to which transformation occurred. Their regular publishing schedule meant they could function as a type of ‘living’ manual, able to respond to their readers’ needs in a way that traditional manuals could not, while the readers’ pages added a crucial interactive element that was absent from their prescriptive literature counterparts. In order to evaluate the contribution made by the magazines, they are explored in the wider advice-giving genre, with particular reference to the Catholic publications produced for an Irish audience. In the readers’ responses, we see varying attitudes towards marriage and gender roles, an interesting and revealing insight into the ‘old’ and ‘new’ Ireland that coexisted in the 1960s. The chapter also explores the more difficult side of marriage, and reveals how the magazines provided a ‘safe space’ for readers to disclose difficulties they were experiencing, whether in terms of domestic violence or marital breakdown. Separate articles in the magazines also tackled these issues. Although this was not a regular occurrence, it nonetheless meant that domestic challenges were being discussed before they became more visible in social and national discourse in the late 1960s.

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