This chapter explores how the magazines published basic explainer articles about the facts of life, intended to fill gaps or correct mistakes that had resulted from an education informed by friendship groups, when reluctant parents opted not to speak with their children. They also sought to give women agency, by encouraging them to reconsider their attitudes about and personal relationship to intimacy. Sex-positive messages sought to help wives reframe the act as something that could be mutually enjoyable, as opposed to a marital obligation to please their husbands. However, the chapter also demonstrates how any interpretation of content relating to the issue of sex knowledge should be made cautiously, so as not to overemphasise the magazines’ progressive nature. Typically, they approached the subject in the context of marital relations. Sex outside marriage appeared in the magazines only in ways that could be deemed negative. These took the form of letters to the advice columnists from women who feared for their reputations or who worried about unplanned pregnancies, or articles intended to ‘save’ readers from repeating the mistakes of those who had broken with convention. The magazines thus reaffirmed traditional understandings of sexual relationships. Moreover, because of this emphasis on sex as an act between husband and wife, there was no acknowledgement of same-sex relationships or discussions of sexual identity.