Artificial Intelligence and the Standardisation Paradox in Twenty-First-Century English
from Section 2 - Usage Variation amid Social Diversity and Political Change
Published online by Cambridge University Press: 25 June 2026
Up to at least the 1960s, English was seen as a world language integrated around two equipollent standards, British and American. Since then, in the wake of decolonisation, this bi-polar constellation has given way to models arguing for various pluricentric constellations. What tends to be overlooked, however, is the fact that the agents of standardisation and the sociocultural environment in which standardisation is taking place are markedly different today from what they were in the mid twentieth century. The power of educated elites to define linguistic standards has weakened considerably, while language technologies and software algorithms enforce homogenisation of usage in the written domain, promoting new norms that are not always in line with traditional notions of ‘good English’. In addition, the global spread of English has not only involved standard varieties, but also some non-standard ones. Removed from their vernacular home-bases, these non-standard forms have gained prestige and become available for new functions. This has produced the ‘standardisation paradox’ that Global English is facing in the early twenty-first century and that the present chapter will illustrate and analyse.
To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.