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Pity the owners of trademarked goods. There is a danger in being too successful. This paradox comes into play when you or I begin to use one of these trademarks to refer to an entire class of products. At this point, the brand name risks becoming generic and the christeners of these products can no longer claim exclusive rights to their names. Competitors are then free to use these names to market similar products.
ELIZABETH-ANNE MALISCHEWSKI describes how, through transliteration and adaptation, English words have been adopted into Chinese. The term KĀI FÀNG, whose characters are shown above, means ‘open-free’ and is used for Deng Xiao-ping's ‘open-door policy’.
The Oxford English Dictionary, already more than a century in the making, is currently being computerized and up-dated. One of James Murray's successors describes how the conversion to an electronic OED is being done.
Ninth in our series on the literatures of English around the world, this survey looks at the special historical, geographical and ethnic factors at work in the literature of Australia. It is taken from A History of Australian Literature (Macmillan UK, St Martins Press USA, 1986).
The tenth in our series on the literatures of English around the world argues that the classics of English literature are less transparent to the modern eye than might be supposed.
In 1986, the International Journal of the Sociology of Language published a special issue on language rights and the proposed English Language Amendment to the US Constitution. A shorter version of the major article in that special issue appeared in ET6, April 86, as ‘An endangered language?’ by David F Marshall. A defender of the ELA exercises his right of reply.