Leaders of Arab art institutions are negotiating new grounds for the arts with new money, new audiences, and—in the case of the Gulf countries—also new locations. They are playing a key role in devising alternate strategies to reach audiences and create civic dialogue through the arts, while negotiating economic, political, and artistic concerns that are helping to shape future cultural policies in the region. This paper explores the institutionalization of Arab art practices in Jordan, Lebanon, Palestine, and the United Arab Emirates, and the relationship of these arts organizations to their audiences. The reasons for selecting these four countries is that compared to other Arab countries, they have a large number of individual art initiatives, as well as new and diverse types of institutions. Each country has a specific context in which the art organizations were established and function. However, the focus of this paper is the relationship of the art institutions to their audiences and the strategies they use to encourage discourse on art and its content in the public sphere. The paper is based on discussions with twenty-one art professionals who represent almost all leading art institutions in the Jordan, Lebanon, Palestine and United Arab Emirates (UAE).