1. Introduction
Psychologists are aware that bias can creep into our scientific practices in a number of ways. Developmental psychology has been based primarily on research conducted with children living in Western, Educated, Industrialized, Rich, & Democratic contexts (WEIRD: Henrich et al., Reference Henrich, Heine and Norenzayan2010) coupled with the fact that most developmental researchers are themselves from Western, middle-class backgrounds (Nielsen et al., Reference Nielsen, Haun, Kärtner and Legare2017), steeped in the academic systems that follow the standards of this context (Sanches de Oliveira & Baggs, Reference Sanches de Oliveira and Baggs2023). Researchers can hold biased views of children from backgrounds that differ from their own and can hold assumptions based, largely, on their own academic and personal backgrounds (Kline et al., Reference Kline, Shamsudheen and Broesch2018; Miller et al., Reference Miller, Sperry and Sperry2024). The bias may occur simply because they are unaware of the diversity of views beyond their own and are additionally unaware of the assumptions about development that are inherent in cultural perspectives (Brady et al., Reference Brady, Fryberg and Shoda2019). The academic publishing system may propagate the WEIRD bias by asking authors to provide generic claims (i.e., that imply universality) while apparently unaware that these claims may marginalize non-white, non-USA, and non-middle-class views (Cheon et al., Reference Cheon, Melani and Hong2020). Henrich et al. (Reference Henrich, Heine and Norenzayan2010) presented convincing evidence, based on culturally diverse samples, that adults from WEIRD settings perform at the extreme ends of global distributions in both basic psychological perceptual processing and in complex psychological processes, such as conceptualizations of fairness. Here we raise the additional and important issue that our developmental theories may be WEIRD, as they have been formulated by Western, middle-class researchers, based in university research institutions, and are tested primarily both with Western, middle-class samples and with procedures relevant to Western middle-class cultural norms (e.g., Broesch et al., Reference Broesch, Lew-Levy, Kärtner, Kanngiesser and Kline2022). A new approach is highly relevant to decentering developmental science: this view considers the importance of viewing psychology as Worldwide, with development that should be studied In situ, specified as Local, and embraces Diversity (WILD: Newson et al., Reference Newson, Buhrmester, Xygalatas and Whitehouse2021). In this article, we evaluate the extent to which current developmental theories explain development in a WILD or WEIRD way.
Inclusivity, in our view, involves consideration of diverse cultural influences within infant development. Culture is a fuzzy concept, with many existing definitions. Already by 1952, Kroeber & Kluckhohn compiled 164 definitions of culture (see also Jahoda, Reference Jahoda2012; Kline et al., Reference Kline, Shamsudheen and Broesch2018; Mistry et al., Reference Mistry, Contreras, Dutta, Lerner, Easterbrooks and Mistry2013). It is therefore important to define the conception of culture that our discussion is built upon. We understand culture as shared ideas, beliefs, and attitudes, that is, the representational part, and shared behaviors, the actional part (Greenfield & Keller, Reference Greenfield, Keller and Spielberger2004; Keller, Reference Keller, Matsumoto and Hwang2019). The WILD perspective (Newson et al., Reference Newson, Buhrmester, Xygalatas and Whitehouse2021) includes both the optimal methods in the study of development (i.e., in situ, outside of the laboratory) and a perspective that development is specified with cultural parameters (local) that impact infant and child development, including e.g., culture-specific caregiving practices (action) and e.g., parental ethnotheories (representations: see Gaskins et al. (Reference Gaskins, Beeghly, Bard, Gernhardt, Liu, Teti, Thompson, Weisner, Yovsi, Keller and Bard2017) and Morelli et al. (Reference Morelli, Quinn, Chaudhary, Vicedo, Rosabal–Coto, Murray, Gottlieb, Scheidecker and Takada2018b), for examples of cultural actions and cultural representations about infant attachment).
The foundations for sharing representations and actions have been identified in sociodemographic profiles, especially the level of formal education, the age at first birth, the number of children, and the household composition. These form cultural milieux. The dimensions of these milieux cannot be individually statistically controlled as mainstream psychology suggests, since they are interrelated. The milieux follow the Gestalt psychologist´s credo that the whole is more than its parts. As such, we can identify different cultural communities empirically. For example, it is often the case that a higher degree of formal education is associated with a later age at first birth, a lower total number of children, and a small, nuclear household structure (e.g., Lavelli et al., Reference Lavelli, Carra, Rossi and Keller2019). This particular cultural milieu represents the cultural communities of the WEIRD world. Particular cultural milieux hold distinct representations (and assumptions) about children’s development that are relevant to our discussions of attachment theory and shared intentionality theory, as we note in this essay. Cultural milieux can also be described with three additional categories of information, including Infant morbidity/Mortality, Ecology/Resources, and Parental Ethnotheories (e.g., shared cultural beliefs about child development, optimal qualities of parents, optimal socialization practices: Gaskins et al., Reference Gaskins, Beeghly, Bard, Gernhardt, Liu, Teti, Thompson, Weisner, Yovsi, Keller and Bard2017). An important consequence is that countries cannot qualify as cultures, because countries host many different cultural communities (see also Sanches de Oliveira & Baggs, Reference Sanches de Oliveira and Baggs2023).
We note that culture is not independent of nurture in accounting for developmental change, and we take a strongly epigenetic position (i.e., “there is no interaction between nature and nurture because the two are not separate in the first place – rather, what is natural is precisely that organisms develop differently due to their different histories, including the social and environmental aspects of that history” (Sanches de Oliveira & Baggs, Reference Sanches de Oliveira and Baggs2023, p. 22, writing about Developmental Systems Theory). We also note that when we refer to WEIRD settings, we mean the typical convenience samples from the cities and towns close to universities that are mostly middle-class (Henrich et al., Reference Henrich, Heine and Norenzayan2010). We note, however, that there is variation within this classification, and that dichotomizing WEIRD vs not WEIRD does a disservice to large local contextual variations (Chaudhary et al., Reference Chaudhary, Misra, Bansal, Valsiner and Singh2022). Instead, in this article we situate our evidence for variation within the cultural contexts in which it occurs, which we refer to as cultural communities, and we focus on diverse milieux (e.g., traditional subsistence farmers, and small-scale foraging people), while acknowledging that it is not feasible to include examples from all cultural milieux.
The extent to which Psychology, and particularly, Developmental Psychology is based on WEIRD samples has been known for many years (Arnett, Reference Arnett2008; Nielsen et al., Reference Nielsen, Haun, Kärtner and Legare2017), but in this article we focus on the potential detrimental impact that limited cultural diversity may have on developmental theories. Even though details of ethnicity and gender of samples are now included in many articles, developmental science continues to marginalize samples that are not WEIRD. This bias is evident, for example, when article titles in developmental journals explicitly specify when participants are (a) from the Global Majority; (b) not from the USA; or (c) not from the middle-income families. A bias in the mindset of developmental psychologists is revealed when no such qualifications are required when samples are White, middle-income, and from the USA (i.e., because these sample characteristics are implicitly considered to be the norm: Cheon et al., Reference Cheon, Melani and Hong2020).
In the following sections of our article, we evaluate the extent to which developmental theories might be WEIRD or WILD, illustrating the problems that lack of inclusivity can cause. We have selected two theories, Shared Intentionality and Attachment, to illustrate two types of developmental theories. The former represents a bottom-up approach to theory building, that is, building a theory from a foundational database. It would be problematic for such a theory, purporting to be universal, if the foundational base is found to be monocultural, since humankind is clearly multicultural. Attachment Theory represents a top-down approach of developmental theories, in which a theoretical stance determines the types of behaviors and assessments that are of interest. It would be problematic if this type of theoretical stance is monocultural, as this would drive investigations of specific behaviors, using culture-specific assessments that are not appropriate for all children around the world. In our final section, we present a 5-step solution for including diversity that directly addresses how to decenter psychological theories from their current over-reliance on Western, urban, middle-income mindsets: that is, to move developmental theories from WEIRD to WILD.
2. Exploring inclusivity in Shared Intentionality theory
The Shared Intentionality Hypothesis (Tomasello et al., Reference Tomasello, Carpenter, Call, Behne and Moll2005) and Shared Intentionality Theory (Tomasello, Reference Tomasello2019: hereafter SIT) have the common goal to demarcate a uniquely human developmental pathway for social cognition that encompasses communication, cultural learning, and cooperative learning. The core building blocks are proposed to be universal, and the theory sets out the claims that this uniquely human developmental pathway can explain unique qualities of human sociality and social cognition. We begin our consideration of potential bias in this bottom-up theory by evaluating the extent to which the core building blocks are culturally inclusive.
In this section, we consider the extent of inclusivity in the foundations of SIT: (a) emotional sharing in proto-conversations, claimed to provide the core motivation for sharing intentions (hereafter SI) throughout early life (Tomasello, Reference Tomasello2019, fig 11.1), and (b) joint attention, claimed to indicate a putative 9-month cognitive revolution, an aspect of social cognition claimed to be unique to human development.
2.1 Are descriptions of emotion sharing proto-conversations inclusive across cultures?
In the 1970s, developmental psychologists were documenting that both emotion sharing (i.e., positive, high-intensity emotion) and proto-conversations (a turn-taking exchange of vocal behavior) were within the capacities of human infants (e.g., Bullowa, Reference Bullowa1979). In this section, we evaluate the extent to which this characterization of infant interactive skills is WEIRD or WILD.
2.1.1. Proto-conversations
Proto-conversations describe an interactional style that emphasizes or relies on both dyadic and distal interactions with young infants, commonly found in Western, middle-income settings (e.g., Adamson, Reference Adamson1996). Distal means interacting at some distance, with distal senses, i.e., basically vision and hearing. The core description is an infant and adult partner, while face-to-face, but out of physical contact, engaging in turn-taking vocal and behavioral activity, structured like a Western-style conversation with opening greetings, turn-taking exchanges, and a high intensity, positive emotional peak (e.g., chapters 2 and 17 in Bullowa, Reference Bullowa1979). According to SIT (Tomasello, Reference Tomasello2019), these types of proto-conversations serve as the basic motivation for all components of SI later in life and are the context in which infants learn to share positive emotions with partners. Below we consider studies of infancy from some communities around the world, investigating the extent to which proto-conversations are typical, universal (Greenfield & Keller, Reference Greenfield, Keller and Spielberger2004), and normative.
The diversity in caregiving styles in the early months of life is a crucially important issue when considering the putative universality of SIT. SIT is built entirely upon one type of caregiving style (i.e., distal), whereas, in many communities around the world, caregiving is more proximal than distal (e.g., see section II in Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021, for review; Keller, Reference Keller2022). Proximal caregiving has an emphasis on physical closeness and tactile communication. In communities that practice proximal caregiving, interactions with infants are generally less verbal (e.g., Schmidt et al., Reference Schmidt, Keller and Rosabal Coto2023), less exclusively dyadic (e.g., Abels et al., Reference Abels, Keller, Mohite, Mankodi, Shastri, Bhargava, Jasrai and Lakhani2005), and less child-centric (e.g., Lancy, Reference Lancy2022) compared to those that practice distal caregiving. In rural Cameroon, Nso children acquire multiple polyadic communication patterns as default (Ndzenyuiy & Keller, Reference Ndzenyuiy, Keller and Verschure2025), in part due to being raised in a multi-generational, multi-person, multi-location networks in which infants belong to a cultural community (the cultural community for infants living in South Madagascar is similar, Scheidecker, Reference Scheidecker2023). This means that infants who experience more proximal caregiving do not engage regularly in mutual gaze, because the channels of preferred communication differ (Keller, Reference Keller2007; Schmidt et al., Reference Schmidt, Keller and Rosabal Coto2023; Ochs & Schieffelin, Reference Ochs, Schieffelin, Shweder and LeVine1984). In the rural Nso communities, for example, dyadic, face-to-face interactions with the mother are actively discouraged. “As early as the fourth month of life, caregivers in Nso’ blow air into the baby’s face each time they make eye contact with their mother during suckling,” so that the mother is not singled out (Ndzenyuiy & Keller, Reference Ndzenyuiy, Keller and Verschure2025). Similar practices are also observed in Beng communities (DeLoache & Gottlieb, Reference DeLoache and Gottlieb2000) and in Indian communities (Chaudhary, Reference Chaudhary2004). Other caregiving practices mandate avoidance of eye contact with infants, for example, in the Gusii communities in Africa (Lancy, Reference Lancy2022) and in agrarian communities in Bhubaneswar, Northern India, to avoid the evil eye, which would endanger the infant (Dixon et al., Reference Dixon, Tronick, Keefer, Brazelton, Field, Sostek, Vietze and Leiderman1981). Proximal caregivers favor tactile communication, body stimulation, and physical closeness, rather than the visual, face-to-face communication and object stimulation favored by those practicing distal caregiving (e.g., Keller, Reference Keller2007; Richman et al., Reference Richman, LeVine, New, Howrigan, Welles-Nystrom, LeVine, LeVine, Miller and West1988; Schmidt et al., Reference Schmidt, Keller and Rosabal Coto2023: Takada, Reference Takada2020). Thus, the face-to-face style of mother-infant interaction, albeit favored in Western middle-income interactions, is not a universal feature of infants’ interactions with others.
The actual structure of proto-conversations, inherent in SIT, is comprised of one-speaker-at-a-time, each taking quasi-equal turns. For example, in WEIRD environments talking at the same time as another is considered rude and impolite, but this type of turn-taking structure does not mimic the structure of adult speech in many communities (Jahoda, Reference Jahoda2012). Tannen (Reference Tannen, Paulston, Kiesling and Rangel2012) gives examples of multiple overlapping voices being valued in many cultural contexts (Antigua, Japanese, Samoan, Filipino, and Thai), and Gratier (Reference Gratier2003) found that city-dwelling mothers living in India spent significantly more time vocalizing at the same time as their young infants compared to mothers from the cities of Berkeley, California, USA, and Paris, France. In these communities, the interpretation of overlapping voices is viewed as togetherness or joining in, rather than interrupting or disrupting conversation. There are also major cultural differences in the use of silent periods during conversations, even among Western middle-class samples from different countries (Nakane, Reference Nakane, Paulston, Kiesling and Rangel2012). Moreover, “conversations” can be highly influenced by hierarchical relations. For example, in villages in Western Samoa, older children may speak to an elder, but the elder conveys an answer by speaking with someone of middle rank, that is, higher rank than the child, but lower rank than the elder (Ochs & Schieffelin, Reference Ochs, Schieffelin, Shweder and LeVine1984). In contrast, a Balinese newborn may be “treated as a celestial being,” with parents addressing him or her in the high form of language reserved for gods and people of the highest rank (Diener, Reference Diener, DeLoache and Gottlieb2000, p 105). There are culturally different strategies related to scripts for appropriate communication. Conversations involving children therefore are not uniformly one-speaker-at-a-time types of turn-taking interactions because in many communities talking while another person is still actively talking may be a sign, for example, of a special interest in the conversation.
Inherent in the construct of “proto-conversations” is the WEIRD concept of quasi-equal partnership, with the infant playing their part, taking their turn, in between the turns of the interactant (e.g., Bullowa, Reference Bullowa1979). However, infant involvement in this aspect of conversation is not universal. In some of the many non-WEIRD communities, directives dominate the speech of adults (and older children) to younger children, which demand action and not verbal responses. In addition to cultural differences in the amount of child-directed speech (Vogt et al., Reference Vogt, Mastin and Schots2015), there are noticeable differences in the content or intention of such speech. For example, commands are prominent in the teaching of Mayan 2-year-olds by older siblings (Maynard, Reference Maynard2002), and commands represent a higher proportion of speech to 1- and 1.6-year-old children in Mozambique, especially in rural settings, than in the Netherlands (Vogt et al., Reference Vogt, Mastin and Schots2015). In some cultural settings, children are expected to watch, or to listen, or to comply, i.e., not to speak (Lancy, Reference Lancy2022: Dixon et al., Reference Dixon, Tronick, Keefer, Brazelton, Field, Sostek, Vietze and Leiderman1981; Tulviste, Reference Tulviste, Tulviste, Best and Gibbons2019), in contrast to the WEIRD construct of back-and-forth, quasi-equal participation in vocalizations. In some communities, caregivers speak for infants, to ensure that proper forms of address are used (Beng: DeLoache & Gottlieb, Reference DeLoache and Gottlieb2000): “the caregiver says what the child should say, and directs the child to repeat” (Samoan: Ochs & Schieffelin, Reference Ochs, Schieffelin, Shweder and LeVine1984, p. 305). Even within rich and school-educated countries, mothers in lower-income communities tend to use more commands and think of socialization with language in different ways. For example, Bernstein and Henderson (Reference Bernstein and Henderson1969) found SES differences in their study in London: middle-income mothers valued language with preschoolers as most useful within inter-personal contexts, whereas working-class mothers valued language as most useful within skills-oriented contexts. Once in school, when working-class children acquired formal language, they had the advantage of two communication registers. In many communities, conversations are structured poly-dyadically, that is, multiple partners communicate with others simultaneously and in parallel, so that infants have the opportunity to participate in cultural strains of communication (Keller, Reference Keller2022; Sperry et al., Reference Sperry, Sperry and Miller2019). In some cultural settings, vocalizations of infant and caregiver are synchronized, to be emitting together or vocalizations by the caregiver are accompanied by synchronous, rhythmic movements of the infant, e.g., whole body movements or dancing. “These styles may create infants’ impression of unity with mothers as they act together as one in unison” (p. 239, Chapter 29 in Thompson et al., Reference Thompson, Simpson and Berlin2021). Other practices of speaking about children (in Samoa: Ochs & Schieffelin, Reference Ochs, Schieffelin, Shweder and LeVine1984) or speaking around children, rather than with children, are observed. For example, in some Indian cultures, infants are exposed to many people cross-talking (see Keller et al., Reference Keller, Bard, Morelli, Chaudhary, Vicedo, Rosabal-Coto, Scheidecker, Murray and Gottlieb2017; Chaudhary, Reference Chaudhary2004). In hierarchical cultures, children must learn how to address and act toward people according to their differential rank (e.g., Lancy, Reference Lancy2015, pp. 187–188, gives examples from many communities including rural Nso, Fiji, Somoa, Maung, Hopi, and Java communities; Chapin, Reference Chapin, Quinn and Mageo2013 gives examples from rural Sri Lanka). Many cultural communities, therefore, do not grant quasi-equal status to infants in conversations with adults.
Even with this brief overview, it is clear that the description of infants engaging in proto-conversations with others, as observed in the dyadic interactions of Western, middle-income caregivers, is not found worldwide. In situ observations reveal that human infants may experience relatively little face-to-face engagements, may not participate as a quasi-equal partner in turn-taking exchanges, and may not engage in primarily dyadic interactions. Local variances in vocal/verbal exchanges support diversity, such that human infants can experience (a) few verbalizations from others; (b) multiple, polyadic verbalizations from others, in which they may or may not play a role; and (c) vocalizations that coordinate simultaneous body actions. There are cultural differences in the role infants are expected to play in conversation (e.g., silent, participatory, or have others speak for them) and in the role of language in socializing infants. The topics involved in adult speech to infants differ across cultures, sometimes informative, sometimes socio-emotional, and sometimes directive (e.g., Vogt et al., Reference Vogt, Mastin and Schots2015). Proto-conversations, a core concept of SIT, represent a monocultural, paradigmatic narrative. This type of experience appears to lack inclusivity, as it neglects many alternative cultural experiences that infants have with adult language. In sum, infants playing a quasi-equal role while engaging face-to-face in back-and-forth proto-conversations is WEIRD not WILD.
An additional assumption of SIT is that early proto-conversations are uniquely human. The evidence from chimpanzees illustrates diversity in a similar fashion to that for cultural diversity in humans. Chimpanzees living in zoos, but surrounded by Western, mainly middle-class interactants, can develop turn-taking in social games (Pika & Zuberbühler, Reference Pika and Zuberbühler2008). Chimpanzee infants living in laboratories and human homes can engage in peek-a-boo (Bard, Reference Bard, Nadel and Muir2005), and responding to imitation games (e.g., “show me your [body part]”: Kellogg & Kellogg, Reference Kellogg and Kellogg1933), respectively. In the wild, mother and infant chimpanzees show some aspects of turn-taking in gestural communication (e.g., timing between turns: Frohlich et al., Reference Frohlich, Wittig and Pika2016). In language-training settings (sign language and other symbolic communication settings), chimpanzees can learn both symbols and the structure of American-style communication (Jensvold & Gardner, Reference Jensvold and Gardner2000; Fouts, Reference Fouts1997; Savage-Rumbaugh et al., Reference Savage-Rumbaugh, Boysen and Rumbaugh1978). In the vocal modality, turn-taking is evident in primates more evolutionarily distant to humans than chimpanzees, for example in vocal dueting of pair-bonded gibbons (Geissmann, Reference Geissmann1999), and in call exchanges of pygmy marmosets (Snowdon & Clevland, Reference Snowdon and Cleveland1984). The form of Western, middle-class turn-taking in communication is shared across primates, and some argue, is also found in other mammals, in some insects, and in some birds (Pika et al., Reference Pika, Wilkinson, Kendrick and Vernes2018). Therefore, the SIT claim that humans are uniquely evolutionarily prepared for proto-conversations is not supported by cross-species evidence.
2.1.2. Emotion sharing
Emotion sharing during early interactions has been highlighted as primary intersubjectivity (Ch. 16 in Bullowa, Reference Bullowa1979), foundational for nonverbal communication, and according to SIT, the core motivation for all aspects of shared intentionality observed later in life (Tomasello, Reference Tomasello2019). According to SIT, emotion sharing involves the encouragement of both high intensity and positive emotion, as observed in Western middle-income families in their interactions with infants (e.g., Bullowa, Reference Bullowa1979; Lavelli et al., Reference Lavelli, Carra, Rossi and Keller2019). When emotionality is viewed across cultures, however, we see diversity in which emotions are attended to, which emotional states of infants are most valued, and whether high-intensity emotional expressions are nurtured. Rather than conceiving of emotions as something that infants “have,” many cultural views advance the idea that emotions are constructed within culturally relevant interactions with infants, in ways that best serve the specific goals of each cultural community (see review by Keller, Reference Keller2018).
Cultural practices can support low arousal or high arousal in infants. In many communities across diverse countries, the caregivers’ goal is to maximally soothe the infant (in Yucatec Mayans: Gaskins, Reference Gaskins, Enfield and Levinson2006), for example, by swaddling and/or cradling (e.g., Tajikistan: Karasik et al., Reference Karasik, Tamis-LeMonda, Ossmy and Adolph2018; examples in Lancy, Reference Lancy2015, p. 126–128), with the use of cradleboards (e.g., Navajo communities: Chisholm, Reference Chisholm2017), or massage (Field, Reference Field2019) manifesting the value of low arousal. Soothing behaviors can also be manifest in high-intensity body stimulation, such as gymnastics in the foraging San of southern Africa (Takada, Reference Takada2020). Many cultural communities do not nurture emotional expressivity in their infants (e.g., Gusii: Dixon et al., Reference Dixon, Tronick, Keefer, Brazelton, Field, Sostek, Vietze and Leiderman1981; Hopi: Callaghan, Reference Callaghan, Field, Sostek, Vietze and Leiderman2000; Aka: Hewlett et al., Reference Hewlett, Lamb, Shannon, Leyendecker and Schölmerich1998). In contrast, there are communities that nurture high-intensity emotions, but not those reflecting happiness. For example, to instill a sense of respectful obedience, high levels of fear are nurtured in the older infants of the Bara communities of Madagascar (Scheidecker, Reference Scheidecker2023). In the Tao in Taiwan, high levels of anxiety are nurtured by scolding bad behavior and giving constant instruction about what things they should not do, with details of the terrible consequences for infractions (Röttger-Rössler et al., Reference Röttger-Rössler, Scheidecker, Jung and Holodynski2013). There is cultural diversity in the valence and type of infant emotions nurtured by caregivers.
The most valued emotions can vary across human communities (Tsai, Reference Tsai2007). For example, rural Nso communities value calmness in their 1-year-old infants, sometimes regarded as emotion neutrality (Otto & Keller, Reference Otto and Keller2015). The emotion of shame is valued in the rural Minangkabau in Indonesia (Röttger-Rössler et al., Reference Röttger-Rössler, Scheidecker, Jung and Holodynski2013). Caregivers can attend to (and suppress) negative affect (e.g., crying and fussing, which is actively discouraged from early in life, e.g., in the Nso: Keller, Reference Keller2007; Reference Keller2022, and in the Tao: Röttger-Rössler et al., Reference Röttger-Rössler, Scheidecker, Jung and Holodynski2013, with both verbal directives and gestures), rather than focusing on (enhancing) positive affect as found in Western, middle-class settings. Even if the focus is on positive emotion, there can be cultural differences in the amount it is encouraged (e.g., active encouragement in Western, middle-class communities versus little encouragement in rural Nso communities: Lavelli et al., Reference Lavelli, Carra, Rossi and Keller2019), in the mutuality of exchange (e.g., sharing) and in the modalities of expression (face-to-face versus body contact; verbal versus vocal: see review in Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021; Schmidt et al., Reference Schmidt, Keller and Rosabal Coto2023).
Finally, there are communities in which caregivers discourage or dampen emotional expressiveness of infants. This has been observed in rural African and Asian communities, such as the Gusii in Kenya (Dixon et al., Reference Dixon, Tronick, Keefer, Brazelton, Field, Sostek, Vietze and Leiderman1981), the Cameroonian Nso (Kärtner et al., Reference Kärtner, Keller and Chaudhary2010), the Gujarati villagers in India (Abels et al., Reference Abels, Keller, Mohite, Mankodi, Shastri, Bhargava, Jasrai and Lakhani2005), and Balinese (Diener, Reference Diener, DeLoache and Gottlieb2000). In communities with a high value on communion, open expressions of emotion can be regarded as disruptive and undermining social mores. In these communities, emotional expressiveness is thought to impair adherence to social rank (i.e., not respecting the inequality between those of higher and of lower ranking, or between older and younger individuals, e.g., Keller Reference Keller2018; Schröder et al., Reference Schröder, Kärtner, Keller and Chaudhary2012; Wang Reference Wang2016). Thus, some cultural communities value emotional neutrality (e.g., there was little active encouragement of infant smiles by Navajo mothers when the experimenter asked them to get their infants’ attention: Callaghan, Reference Callaghan, Field, Sostek, Vietze and Leiderman2000). “Extremes of negative affective display could cause family disruptions and even tribal division; extremes of positive affect set up jealousies or reveal dangerously sensitive areas of the self. Both extremes are to be avoided” (Dixon et al., Reference Dixon, Tronick, Keefer, Brazelton, Field, Sostek, Vietze and Leiderman1981, p. 166, speaking about the Gusii). Other cultural communities may value positivity without the degree of expressivity found in WEIRD settings (e.g., calm happiness is preferred in Taiwanese Chinese communities compared to excited happiness in Western, middle-class communities: Tsai, Reference Tsai2007). Some communities favor high-intensity emotions but focus on fear and anxiety rather than happiness as found in Western, middle-income settings. Ochs & Schieffelin (Reference Ochs, Schieffelin, Shweder and LeVine1984, p. 305) reported a range of speech acts that adults might say on behalf of their children, in both Samoan and Kaluli communities, including “teasing, insulting, greeting, information requesting, begging, reporting of news, shaming, accusations, and the like,” obviously valuing emotions other than happiness. There are also well-known cultural differences in emotional expressivity of the face (Camras et al., Reference Camras, Bakeman, Chen, Norris and Cain2006; Mesquita, Reference Mesquita2022). The type of emotion sharing, described as foundational motivation by SIT, is specifically WEIRD and not universal or normative for all human samples (i.e., not supported by a WILD view of infant development).
The evolutionary aspect of SIT posits that sharing the emotions underlying smiling and laughter are species-unique, early emerging social abilities. However, chimpanzee infants smile and laugh in the first weeks of life, often in response to tickles. Even in the first 30 days, however, different early experiences impact emotional expressivity in chimpanzees (Bard, Reference Bard, Nadel and Muir2005), with experiences with Western middle-class human partners leading to significantly higher numbers of smiles in a standardized test, compared to experiences with biological mothers leading to few, if any smiles, to a human examiner delivering the standardized test (Bard et al., Reference Bard, Brent, Lester, Worobey and Suomi2011). Socialization of smiles and laughter during infant play can serve as the foundation for expressivity of smiling and laughter later in life, a capacity present in both humans and chimpanzees.
Although some researchers focus on the signal value of facial expressions (e.g., playfaces as signals of benign intent: Waller & Dunbar, Reference Waller and Dunbar2005), rather than on their emotional valence, we are unaware of any that deny that chimpanzee smiles (alternatively labeled as playfaces, relaxed open mouth faces) and laughter (unvoiced breathy panting, staccato grunts) occur in chimpanzees (Andrew, Reference Andrew1963; Plooij, Reference Plooij1984; van Hooff, Reference van Hooff and Hinde1972). There continues to be debate about the evolutionary origin of the smiling facial expression (Davila-Ross et al., Reference Davila-Ross, Jesus, Osborne and Bard2015). van Hooff’s (Reference van Hooff and Hinde1972) original idea was that the silent bared-teeth display was the origin of human smiling (since they share morphological similarities of pulled-back lip corners and both upper and lower teeth showing), but others have argued that the emotional foundation of the infant chimpanzee playface is the developmental equivalent of human infant smiles (Bard, Gaspar, & Vick, Reference Bard, Gaspar, Vick, Weiss, King and Murray2011), and that infant smiles share similar morphology of relaxed open mouths (Vick et al., Reference Vick, Waller, Parr, Pasqualini and Bard2007; Oster, Reference Oster, Nadel and Muir2005). There is no doubt that, later in life, human smiles occur beyond the context of play, but it appears that chimpanzee playfaces mostly occur during play, even into adulthood. More playfaces were emitted during play with physical contact than play without physical contact, suggesting that chimpanzee smiles contain signal value that can be used flexibly to accompany joyful play (Davila-Ross et al., Reference Davila-Ross, Jesus, Osborne and Bard2015; Ross et al., Reference Ross, Bard and Matsuzawa2014). There is little debate, however, that laugh faces have a long evolutionary history (e.g., Davila-Ross & Palagi, Reference Davila-Ross and Palagi2022).
Our brief consideration of cultural differences found smiling and laughter are not encouraged in some human communities (e.g., those that focus on emotion neutrality), but smiling and laughter appear to be encouraged in all chimpanzee communities both in the wild (e.g., Goodall, Reference Goodall1986; Nishida, Reference Nishida2012) and in captivity (albeit to different eliciting social stimuli: Bard, Reference Bard, Nadel and Muir2005; Davila-Ross et al., Reference Davila-Ross, Jesus, Osborne and Bard2015; Ross et al., Reference Ross, Bard and Matsuzawa2014). When chimpanzees are raised around Western, middle-class humans, they encourage increased smiling in chimpanzee infants, sometimes through turn-taking games, such as peek-a-boo (Bard, Reference Bard, Nadel and Muir2005). Smiling and laughter support social bonding in some human and chimpanzee communities (Palagi et al., Reference Palagi, Caruana and de Waal2022), although social bonding can be supported by other means in other communities (e.g., through socialization of interrelatedness in humans: Keller, Reference Keller2022; through body interaction and feeding: Funk et al., Reference Funk, Scheidecker, Chapin, Schmidt, El Ouardani and Chaudhary2023; and through grooming in nonhuman primates: Dunbar, Reference Dunbar2003). We find, in this brief review, that smiling and laughter are not unique to the human species.
2.1.3. Summary
One might argue that the focus exclusively on WEIRD samples does not make much difference in the Shared Intentionality Theory, that surely the principles apply universally. In fact, the most recent formulation of SIT explicitly states: “Presumably everyone would agree that, in terms of the kinds of things we are studying here [the very basic social-cognitive skills of Shared Intentionality], six-month-old babies are pretty much the same everywhere.” (Tomasello, Reference Tomasello2019, p. 337, [referent added]). When we take a WILD view, however, we find that the core foundation of emotion sharing proto-conversations, as described in SIT, is not universal or normative for the human species, nor uniquely human.
In investigating early infancy Worldwide, with a focus on In situ studies across cultures, we find that “emotion sharing” and “proto-conversations” are not present in many cultural communities. The evidence, as we present above, is conclusive and in line with Ochs & Schieffelin who concluded as early as 1984: “the general patterns of white middle-income caregiving that have been described in the psychological literature are characteristic neither of all societies nor of all social groups (e.g., all social classes within one society).” (p. 283). The narrative of emotional sharing proto-conversations describing early intersubjectivity is monocultural, in the sense of being restricted to a single type of cultural milieu, and is neither universal nor inclusive. The evidence from chimpanzees also allows us to conclude that emotion sharing proto-conversations may describe some aspects of early intersubjectivity in a nonhuman species, supporting a conclusion that this foundational aspect of SIT is also not unique to humans.
In summary, this overview provides sufficient information to refute both parts of the SIT claim that emotional sharing in proto-conversations is a universal characteristic of the human species, and is species-unique. Moreover, there is sufficient evidence to reject the claim of SIT that human infants, by 6 months of age, are the same in the structure and modalities of early communication, and in the socialization of emotion across cultural settings. Moreover, there are some settings in which the socio-emotional outcomes of chimpanzee infants are not distinct from some groups of human infants (Bard et al., Reference Bard, Bakeman, Boysen and Leavens2014; Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021). When we consider cross-cultural and cross-species inclusively (using evidence supplied by applying a WILD perspective), we find no support for SIT claims of universality and species-uniqueness in the building blocks of shared intentionality, and this poses a significant challenge to the SIT.
Thus, there are two logical consequences for the Shared Intentional Theory. If emotional sharing in proto-conversation is the foundational basis for shared intentionality, but human infants in many communities do not engage in it, then the logical conclusion is that shared intentionality is not a universal characteristic of the human species. An alternative possibility is that shared intentionality is a universal characteristic, but its foundation does not reside in emotion sharing proto-conversations. We explore this latter possibility with a brief discussion about joint attention, demarcating the 9-month-revolution in social cognition, and purported to be the foundational skill underlying those aspects of shared intentionality that are uniquely found in the human species (Tomasello, Reference Tomasello2019).
2.2 Is joint attention universal and unique to humans?
Joint attention is described in SIT as the ability of infants to coordinate their visual attention to a social partner (usually the mother) with their visual attention to an object (usually a toy). A list of 24 different (WEIRD) operational definitions of joint attention found in the literature (with 26 representative references) can be found in Table 1 in Bard et al. (Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021). In SIT, joint attention definitions include (a) infant attends to an object while the infant also visually attends to the mother (assuming that the mother already is visually attentive to the infant); (b) infants directing maternal attention to an object (e.g., with a “show” or a point); (c) infant and mother sharing a smile while jointly engaged with an object; and (d) the most theoretically laden view – both infant and mother are aware that they each are visually attending to each other, at the same time that they are aware that the other is also sharing attention to the object. Joint Attention is portrayed as a cognitive ability, emerging between 9 and 12 months of age, and is testable, for example, with evidence that infants initiate bids for shared attention, such as by pointing, infants’ expressing a “sharing” smile, or other ostensive behavior by the infant (e.g., showing an object: Tomasello, Reference Tomasello2019).
We can investigate the extent to which contemporary descriptions of the core phenomenon of joint attention are inclusive across cultural settings by adopting a WILD view. The core description of joint attention seems to be applicable for infants and children living in middle-income, two-parent families, with highly educated parents, in Western and often urban societies (i.e., 5–10% of the extant human population: Arnett, Reference Arnett2008; Henrich et al, Reference Henrich, Heine and Norenzayan2010; Nielsen et al., Reference Nielsen, Haun, Kärtner and Legare2017). But it does not fit with all extant humans worldwide. For example, almost all of the current definitions rely on visual attention. For those communities that practice more proximal caregiving, joint engagements are more tactile (e.g., infants sitting on the lap of the partner, while facing outward to others: Aka – Hewlett et al., Reference Hewlett, Lamb, Leyendecker, Scholmerich and Chagnon2017; Kaluli – from Papua New Guinea: Ochs & Schieffelin, Reference Ochs, Schieffelin, Shweder and LeVine1984). As shown in our brief overview of emotion sharing (above), when we take a Worldwide, Local and In situ view, smiles are not nurtured in infants in all cultures, especially in the context of engagement (e.g., Navajo communities in Arizona: Callaghan, Reference Callaghan, Field, Sostek, Vietze and Leiderman2000). Therefore, defining a skill purported to be universal yet requiring one specific type of emotional expression, known not to be universally valued, is problematic.
Infants taking the lead in social interactions is not universal, thus, requiring the infant to be the initiator of joint attention bids would exclude infants living in many societies in which adults direct infant actions (see review in Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021; Morelli et al., Reference Morelli, Bard, Chaudhary, Gottlieb, Keller, Murray and Vicedo2018a). Adult-centered communities expect infants to be obedient, and thus infants do not direct either adult attention (Lancy, Reference Lancy2015) or adult movement (Soman communities: Ochs & Schieffelin, Reference Ochs, Schieffelin, Shweder and LeVine1984). Additionally, infants across many cultures may have relatively few, or no toys (e.g., using instead natural materials or adult tools for play), mothers may not be play partners (Abels et al., Reference Abels, Papaligoura, Lamm and Yovsi2017), and play may not be intended to be educational (Lancy, Reference Lancy2022; Gottlieb & DeLoache, Reference Gottlieb and DeLoache2016). Thus, the SIT description of joint attention fits only with Western, middle-income caregiving practices and artifacts, e.g., distal mother-infant interactions, in an education setting, with toys. It is plausible that joint attention does not exist in infants from non-WEIRD cultural settings, but instead we think that the way in which joint attention has been defined by SIT overlooks the diversity inherent in the capacity of human infants to triadically engage (Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021).
It may also be the case that different views of who takes the lead in interactions are related to more general developmental goals. Chapin (Reference Chapin, Quinn and Mageo2013), in talking about rural Sri Lankans’ caregiving pattern of anticipating infant needs, and comparing this pattern with that of Western, middle-class parents responding to infant cues, states “It seems to me that this way of interacting with young children so that their needs are met quickly and satisfactorily, but without the children themselves having to recognize, articulate, or advocate for ways to meet those needs may lead to a kind of autonomy that is more about self-control than about self-assertion” (p. 159). Indeed, 4-year-old children from rural Nso communities, where infant needs are anticipated, exhibit significantly more self-control in the delay of gratification task than 4-year-old German middle-class children, where infants are expected to signal their needs, and these effects are causally related to socialization practices assessed at 9-months of age (Lamm et al., Reference Lamm, Keller, Teiser, Gudi, Yovsi, Freitag and Lohaus2018).
Bard et al. (Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021) adopt a culturally inclusive definition, which changes our view of early social cognition from WEIRD to WILD, by proposing the concept of triadic connectedness to replace the concept of joint attention. One of the most important aspects of this more inclusive view is that it allows adults to initiate and direct instances of joint engagement about things or events, and is inclusive of engagements in communities in which caregivers anticipate infant needs rather than requiring infants to signal their needs (e.g., Chapin, Reference Chapin, Quinn and Mageo2013; see details in Morelli et al., Reference Morelli, Quinn, Chaudhary, Vicedo, Rosabal–Coto, Murray, Gottlieb, Scheidecker and Takada2018b). This more inclusive view allows for attention and engagement to be in nonvisual modalities (e.g., tactile communication as is found in communities practicing more proximal caregiving), for variety in partners’ emotional tone (e.g., for those valuing calmness), for varieties of shared topics (e.g., for those living in socio-ecologies with a primary focus on social events), and for inclusion of either partner taking the lead (e.g., for those contexts that are relatively more hierarchical and/or relatively more egalitarian than those described by SIT).
Bard et al. (Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021) found that the description of the most typical form of joint engagement (JE) differed across socio-ecological settings for human infants (Figure 1). Although the infant triadically engaged with an adult female and an object was the most typical form in university towns in the UK, this was not the pattern found in the rural Nso and the Aka foraging communities. In these communities, non-females were partners as often as adult females, and joint engagements were equally often about social events as objects. Although the partner most often expressed positive emotion in both the UK and the Nso samples, significantly more JE events in the Aka sample contained no discernible emotion from the partner during joint engagements. Surprisingly, the partner was the predominant initiator in the UK sample, counter to the usual focus on infants as initiators of joint attention (e.g., Tomasello, Reference Tomasello2019).
(from Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021): Triadic engagements in 1-year-old human infants take different forms in different socio-ecologies, although the inclusive form of joint engagement (JE) occurred significantly more frequently than the WEIRD form of joint attention (JA) in all three settings (Type). The entries reflect the extent to which the partner is more often an adult female (e.g., the mother) or not, the shared topic is more often an object or a social event, the emotion of the partner is positive or not, and whether the infant or the partner initiated the triadic engagement. An entry of “Neither” means that there was no significant difference in the rates of the dichotomized alternatives.

We found that although there was variation in phenotypes (Figures 1 and 2), human infants evidenced triadic connectedness at similarly high levels across the three diverse groups of human 1-year-olds (medians of 65% of observation time in Aka foraging communities, Nso farming communities, and UK middle-class communities). Taking a WILD view allowed us to re-define joint attention to be worldwide and inclusive of diversity.
(from Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021): Triadic engagements in 1-year-old chimpanzee infants take different forms in different socio-ecologies, although the inclusive form of joint engagement (JE) occurred significantly more frequently than the WEIRD form of joint attention (JA) in chimpanzees living in all three settings (Type). The entries reflect the extent to which the partner is more often an adult female (e.g., the mother) or not, the shared topic is more often an object or a social event, the emotion of the partner is positive or not, and whether the infant or the partner initiated the triadic engagement. An entry of “Neither” means that there was no significant difference in the rates of the dichotomized alternatives.

The cross-species data challenge the view that joint attention is unique to the human species. Bard et al. (Reference Bard, Bakeman, Boysen and Leavens2014) found young chimpanzees were successful in standardized tasks requiring joint attention (with a WEIRD definition), although human infants from the USA were significantly more successful than the laboratory-raised chimpanzees by 12 months of age.
When we took a more WILD perspective and sampled chimpanzees, using naturalistic observations of everyday life, while living in their diverse settings (Chester Zoo in the UK, Primate Research Institute, an enriched laboratory in Japan, home-raised in the USA, and wild chimpanzees at Gombe National Park), and used our inclusive definition of triadic connectedness, we found diversity in the phenotypes (as in the humans), but the chimpanzee infants exhibited triadic connectedness at the same high levels as found in the human groups (i.e., ∼65% of observation time). Figure 2 shows that there is not a “typical” chimpanzee form of joint attention. Although adult females are the most frequent partner in the captive setting, in the wild setting other partners were as frequent. Although social topics were more common in the chimpanzees living in social groups (in the wild or in captivity), the home-raised chimpanzees expressed joint attention with objects as much as with social events. Partner emotion varied, as in the human infants, with chimpanzee partners in the Home-raised group showing significantly more positive emotion but the chimpanzee partners in the other groups showing equal frequencies of positive and non-positive emotion. Wild chimpanzee infants initiated joint engagement significantly more often, but home-raised chimpanzees followed the pattern of the UK human infants in JE more often being partner-initiated. These findings contradict the dual claims of SIT that joint attention is unique to humans, based on evolutionary history, and that joint attention is of a single form in either humans or chimpanzees.
Often differences between a group of apes and a group of humans are misinterpreted as showing species differences when, in fact, there are more proximal factors that can explain the group differences (e.g., different task-relevant experiences: Leavens et al., Reference Leavens, Bard and Hopkins2019). It is usually not possible to match captive apes with humans on pre-experimental experience relevant to SIT. Consider, in a thought experiment, how many pointing episodes children will witness, or participate in, from the age of six months (Figure 3). In most Western, middle-income settings, from 6 months, children develop within a referential cultural environment that focuses on distal signals, and they deploy a range of nonverbal, deictic tools to bring interactants into attentional alignment on a locus of interest to the signaler. A conservative estimate is 20 joint attention episodes per day (during 4 meals a day, during 8 changes of diapers, and 8 episodes of social play – some involving objects, some just face-to-face). If this amount of joint engagement starts from six months of age, by the time they attain 18 months of age, they will have 7,200 such experiences. We note that some non-western, non-middle-class human infants may have substantially fewer experiences (see, e.g., Salomo & Liszkowski, Reference Salomo and Liszkowski2013, for cultural differences in exposure to pointing gestures), but it is usual that great apes are compared with Western, middle-class human infants in SIT. Great apes raised in many captive circumstances will not experience anything close to this number of these types of joint attention, that is, the type of joint attention defined by SIT. We might generously give an institutionalized chimpanzee infant one joint attention episode per day or one joint attention experience every other day (Leavens, Reference Leavens, Cappuccio and Froese2014; Leavens et al., Reference Leavens, Bard and Hopkins2010, Reference Leavens, Bard and Hopkins2019), while acknowledging that non-institutionalized chimpanzees might have many more (e.g., an ape enculturated into Western middle-class activities, such as language-training: Fouts, Reference Fouts1997). At 18 months, institutionally raised chimpanzees would have ∼360 joint attention experiences. These experiences matter, as they are involved in SIT assessments. For example, Leavens and Hopkins (Reference Leavens and Hopkins1998) found that 54% of mother-reared chimpanzees at Yerkes (3–56 years) displayed gaze alternation between a banana and a human experimenter, compared to 80% of nursery-reared chimpanzees. Therefore, if we compare the number of joint attention experiences at 36 months, the western, middle-class human infant would have 18,000 experiences but the institutionalized chimpanzee would have 900. It would take the institutionally reared chimpanzee 50 years to attain the same level of experience in joint attention contexts as the 36-month-old human child from Western middle-class settings.
(Top) Hypothetical illustration of different intensities of environmental exposure to joint attention episodes expressed as the number of joint attention episodes per day (JA/day) in captive chimpanzees (top matrix, sparse exposure) and WEIRD children (bottom matrix, dense exposure), assuming that learning begins at six months of age. (Bottom) Hypothetical learning curves for measures of receptive joint attention skill as a function of the dense (solid line) and sparse (dashed line) learning regimes depicted in the top panel (figure elaborated from Leavens, Reference Leavens, Cappuccio and Froese2014, Figure 4.4).

In viewing this core foundational concept of SIT, we can conclude that there is a demonstrable WEIRD bias. When we take a WILD perspective, defining joint attention inclusively with the concept of triadic connectedness, we find diversity in phenotypes for both human infants and chimpanzee infants, but consistently high levels of triadic connectedness. We conclude that joint attention must be viewed with a more WILD perspective, and that current WEIRD conceptualizations limit generalizability and hinder appropriate evolutionary explanations of the development of shared intentionality. In Section 4, we describe our proposed approach to increasing inclusivity in SIT, urging psychological theorists to pay greater attention to the diversity of cultural socio-emotional foundations within the social cognition of human and chimpanzee species.
2.3 Evolutionary aspects of SIT
The lack of inclusivity in the human database has implications for evolutionarily grounded developmental theories (Leavens et al., Reference Leavens, Bard and Hopkins2019), such as SIT, in two dimensions. As noted above, patterns of human development typical of Western, middle-class populations have been prematurely taken to be representative of the human species. Similarly, response patterns of captive apes living in institutional settings (e.g., biomedical settings or zoos) have been prematurely taken to be typical of the species, despite clear evidence that rearing history is crucial for the development of task-relevant skills in many assays of social cognition in apes (see Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021, for review). With respect to the comprehension of pointing gestures, for example, great apes who have been enculturated by humans show (a) no apparent deficit relative to human children; and (b) strong performance advantages over institutionalized apes (Lyn et al., Reference Lyn, Russell and Hopkins2010; Russell et al., Reference Russell, Lyn, Schaeffer and Hopkins2011). Like humans, great apes adapt ontogenetically to the signaling conventions relevant to their experiences, whether wild, rehabilitant, institutionalized, or enculturated (reviewed in Krause et al., Reference Krause, Udell, Leavens and Skopos2018). We can see in the performance of captive chimpanzees on the Social Cognition test battery (Herrmann et al., Reference Herrmann, Call, Hernandez-Lloreda, Hare and Tomasello2007), that when chimpanzees are raised in WEIRD-like socio-communicative settings (e.g., given training in linguistic symbols and/or turn-taking exchanges, i.e., WEIRDly enculturated), their performance is comparable to that of human children, aged 2.5 years and raised in middle-class families in a German city (Russell et al., Reference Russell, Lyn, Schaeffer and Hopkins2011). Given that enculturated chimpanzees perform significantly better than chimpanzees raised under standard laboratory conditions, we can argue that a WILD approach is essential for both sides of any species comparisons.
Therefore, species comparisons are compromised when cross-species comparisons primarily rely on one sample to represent each species. Lack of sample generalizability affects the evolutionary aspect of theory development in two primary ways. First, direct ape-human comparisons, as currently conducted in the scientific literature, have demonstrated little more than the unsurprising finding that captive (or wild) great apes do not act very much like children raised in WEIRD environments. To the extent that developmental patterns in WEIRD populations have been over-generalized to the entire human species, this bias blinds researchers to potentially informative similarities in how human and ape juveniles respond to their specific ecological circumstances. An example is the ubiquity of pointing in chimpanzees who have been cross-fostered with humans, considered against the relative paucity of pointing in wild chimpanzees (Hobaiter et al., Reference Hobaiter, Leavens and Byrne2014), which demonstrates the great variability in phenotypic expressions found in apes from different rearing environments (Leavens et al., Reference Leavens, Bard and Hopkins2010). Thus, the evolutionary picture against which human development is understood has been significantly distorted by adherence to the developmental patterns and contexts of unrepresentative samples of both humans and apes.
Prima facie, it might seem to be the case that great apes are advantaged in tests of their sociocognitive abilities when they are considerably older than the humans to whom they are being compared. We know of two published studies that have directly tested this assumption: Horowitz (Reference Horowitz2003) and Thomas et al. (Reference Thomas, Murphy, Pitt, Rivers and Leavens2008). A study by Whiten et al. (Reference Whiten, Custance, Gomez, Teixidor and Bard1996) tested imitative fidelity in children and slightly older juvenile chimpanzees, finding that the children displayed higher fidelity in copying manual actions than did the apes. Although the apes were sometimes much more efficient in opening the puzzle box, they were less likely to open the box in the manner demonstrated to them. Tomasello (Reference Tomasello, Galef and Heyes1996) interpreted this difference in response profiles to indicate that the children displayed a higher-order cognitive capacity (“true imitation”) than did the chimpanzees, who merely “emulated” the actions of a demonstrator on the puzzle boxes. Horowitz (Reference Horowitz2003) administered the same puzzle boxes to human adults, finding that, like the chimpanzees in Whiten et al. (Reference Whiten, Custance, Gomez, Teixidor and Bard1996), they displayed “emulation” much more than “true imitation.” This shows that the chimpanzees in Whiten et al. (Reference Whiten, Custance, Gomez, Teixidor and Bard1996) displayed a response profile more representative of human adults than of children (see Leavens et al., Reference Leavens, Elsherif and Clark2023, for a review). Similarly, and of particular relevance to SIT, Povinelli and his colleagues (Reference Povinelli, Bierschwale and Čech1999) tested 3-year-old children on their abilities to follow experimenter cues to the location of rewards in one of two opaque containers, comparing their performance with 6-year-old chimpanzees. In two of three cue conditions, there were no performance differences between the children and the older chimpanzees, but in a third condition, where a cue-giver looked at the same side as, but far above a baited container, the children performed at chance, whereas the chimpanzees performed significantly above chance. Notwithstanding the superior performance of the apes in this third condition, Povinelli and his colleagues interpreted this group difference in response profiles as evidence for a higher-order understanding of visual attention by the children. When Thomas and her colleagues (Reference Thomas, Murphy, Pitt, Rivers and Leavens2008) administered a similar task to young human adults, they responded more like the chimpanzees in the original study by Povinelli and colleagues. Thus, in both of these cases, the response profiles of the children in Whiten et al. (Reference Whiten, Custance, Gomez, Teixidor and Bard1996) and in Povinelli et al. (Reference Povinelli, Bierschwale and Čech1999) were not representative of the response profiles of human adults, but the performances of the older chimpanzees were strikingly similar to those of human adults, who presumably brought to these tasks the highest-order cognitive apparatus of all of the participants. Therefore, when any systematic group difference is found between children and older apes, there is a logically dubious tendency to interpret the difference to the advantage of the children, despite their unrepresentativeness of human adults. In other words, without an age-matched control group, children’s performance profiles in direct ape-human comparisons are not clearly interpretable (Bard & Leavens, Reference Bard and Leavens2014; Leavens et al., Reference Leavens, Bard and Hopkins2019, Reference Leavens, Elsherif and Clark2023).
The second way that evolution has been problematically invoked in SIT concerns an unwarranted commitment to the assumption that human children in WEIRD cultures display their developing communicative skills because of the effects of natural selection over evolutionary time – rather than attending to the culture-specific practices that children directly experience. This leads to the fallacious attribution of virtually any developmental phenomenon to be the consequence of ancient selection pressure (albeit poorly specified). “On the contrary, if anything applies universally to all human beings, it is the fact that we differ from each other in many ways because our developmental trajectories differ from one another in many ways, and this is a fact of culture as much as of nature because in the end the two are not distinct” (Sanches de Oliveira & Baggs, Reference Sanches de Oliveira and Baggs2023, p. 25). SIT invokes evolutionary selective pressures to support and promote theoretical commitments to human prime cognitive movers (Tomasello, Reference Tomasello2019). This fallacious approach to evolutionary psychology is corrected when it is acknowledged that culture is entwined with development at every stage (Sanches de Oliveira & Baggs, Reference Sanches de Oliveira and Baggs2023) and that evolution has acted on culture and development (Jablonka & Lamb, Reference Jablonka and Lamb2007). We note that all developing organisms, including captive apes, are ecologically situated, and that systematic differences in rearing, learning, and socialization environments can illuminate those parameters which influence developmental change across and within species. “Elaborating on the relationship between culture and development first requires recognizing that evolution and development are not mutually exclusive, then building on that insight to explore how evolved developmental mechanisms that are sensitive to cultural influence can create psychological and behavioral variation across and within societies” (Kline et al., Reference Kline, Shamsudheen and Broesch2018, p. 1–2).
One of the central claims of SIT is that humans have evolved cognitive specializations for social cognition (Tomasello, Reference Tomasello2019). The idea of human species-specific cognitive specializations is not, in itself, implausible. For example, there are many human behavioral competencies that have no obvious parallel in the behavioral repertoires of our nearest living relatives, the great apes (Hominidae), such as infantile vocal mimicry, the articulation of speech, and the formation of vast lexicons comprising tens of thousands of elements. These language-related behavioral competencies can be plausibly viewed as indices of uniquely human cognitive (information-processing) adaptations. Here, however, we are concerned with particular research evidence in wide contemporary use, that forms the evidential basis for many claims of human cognitive exceptionalism: species differences in social cognition (for additional examples, see Sauciuc & Persson, Reference Sauciuc and Persson2023).
Thus, with respect to pointing, for example, which was long held to be an evolutionarily given, species-specific human gesture (Butterworth, Reference Butterworth and Kita2003), more recent evidence shows that apes and other animals readily adopt pointing in some developmental circumstances (Krause et al., Reference Krause, Udell, Leavens and Skopos2018). The fact of animal pointing has forced a re-examination of the universality of manual pointing in humans. For example, apes do not evince a single canonical deictic gesture, and re-examination of human developmental and ethnographic findings shows that there is not one canonical deictic gesture for humans, either (Krause, Bard, & Leavens, Reference Krause, Bard and Leavensin press). Because the frequency and forms of pointing differ systematically across ape groups in accordance with the intensity of their exposure to human interactions (Leavens et al., Reference Leavens, Bard and Hopkins2010), this demonstrates that pointing gestures in our nearest living relatives have low heritability and high environmentability. This finding authorizes a search for environmental influences on gesture development in our own species. Today, after decades of scientific theory that viewed pointing with the index finger as an evolved communication adaptation for fostering the acquisition of speech, we can now see that steeping apes in referential communities fosters their development of deictic gestures, reflecting the apes’ experiences with human cultural nonverbal deictic conventions. This opens the door to further exploration of similar constructionist mechanisms in the development of human nonverbal deictic signals (as suggested by Call and Tomasello, Reference Call and Tomasello1994). The potential scientific value of the great apes, in particular, to developmental psychologists, and researchers interested in the evolution of language, will increase when we take more seriously within-species differences for both humans and great apes (Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021).
SIT has relied on the two-group cross-species design, which is inherently inadequate to illuminate the influence of biological adaptation (Leavens et al., Reference Leavens, Bard and Hopkins2019). Moreover, SIT relies on the argument that if adult apes (raised in BIZARRE settings) differ from human children (raised in WEIRD settings) then one can conclude any observed difference is a result of a biological adaptation that is not due to incomplete cognitive maturation in the apes, or limited lifespan experience in the apes. While we acknowledge that adult apes are cognitively mature and have lifetime experience, we argue that it may be exactly those years of differential experiences (as we illustrate in Figure 3), coupled with different ages at testing, that can explain the observed group differences in these types of studies (Bard & Leavens, Reference Bard and Leavens2014; Leavens et al., Reference Leavens, Bard and Hopkins2019; Thomas et al., Reference Thomas, Murphy, Pitt, Rivers and Leavens2008). The general method we advocate for, here, acknowledges that no one sample of a hominid species will be representative of the range of environments in which those organisms develop. Therefore, scientific resources would be better spent sampling response profiles across as wide a range of rearing environments and cultures as possible (Worldwide), then looking for plausible parameters in the (Local) environments of these different groups that vary systematically with performance differences (Diversity) both within and between groups (i.e., use a multiple group design, investigating In situ behavior, for each species: Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021; Leavens et al., Reference Leavens, Bard and Hopkins2019; Newson et al., Reference Newson, Buhrmester, Xygalatas and Whitehouse2021).
This enduring and pervasive bias towards evolutionary explanations of what are, in many cases, developmental adaptations has significantly skewed the starting assumptions of philosophers, paleoanthropologists, developmental psychologists, psycholinguists, cognitive scientists, and many others, particularly those interested in developing models of the evolution of language. One strong advantage to reconsidering the foundations of theory in this area is that, to the extent that humans and their nearest living relatives, the great apes, are ontogenetically plastic, is the extent to which apes can serve as animal models for the last common ancestor of apes and humans, which was, presumably, a non-speaking ape (de Waal, Reference de Waal2022; Leavens et al. Reference Leavens, Elsherif and Clark2023).
2.4 Is the Shared Intentionality theory inclusive?
The initial conceptualization of Shared Intentionality (in hypothesis form) was 20 years ago (Tomasello et al., Reference Tomasello, Carpenter, Call, Behne and Moll2005). It is possible that since the initial position, the theory has incorporated cross-cultural information (and possibly interpreted it differently than the way we do). Therefore, here we consider the extent to which cultural diversity is considered in more recent conceptualizations of the theory. We apply the technique of Cheon et al. (Reference Cheon, Melani and Hong2020) to evaluate the extent to which non-WEIRD samples are included in the database. We consider two recently published presentations of SIT, specifically, Tomasello’s (Reference Tomasello2022) article claiming to specify the unique characteristics of social cognition in the human species and Tomasello’s (Reference Tomasello2018) review of the literature to support the claim that SIT makes sense of the purported human-unique ability of Theory of Mind. Note that these are only two examples, from many articles by many authors that endorse and/or apply SIT (e.g., Krupenye & Call, Reference Krupenye and Call2019; Mundy, Reference Mundy2018). These two articles were chosen as they are relatively recent, and likely represent the working database of SIT, because they were written by the original SI theorist.
Tomasello’s Reference Tomasello2022 article contains 65 references, and 35 references indicate human participants. All these references were from WEIRD cultural contexts. In other words, all foundational data pertaining to human development in this article were from infants or children living in Western, middle-class settings. This article, published in a high-impact journal, describes a “uniquely human” type of social cognition, but there is no evidence of inclusion nor any notice about the limitations of generality (as recommended by Simons et al., Reference Simons, Shoda and Lindsay2017).
In Tomasello’s Reference Tomasello2018 review article, there were 86 references. Five titles indicated studies with non-WEIRD samples (< 6% of the total). However, this review article relied on databases from 16 references that were opinions, comments, reviews, or meta-analyses. It was plausible that viewing these primary sources would reveal more cultural inclusion, so we additionally searched all the citation lists of these 16 references. Although this increased the number of articles considerably (adding 1265 articles), we found only 43 titles indicating the use of samples from non-WEIRD settings (3%). Therefore, considering the two articles (Tomasello, Reference Tomasello2018, Reference Tomasello2022), and the 16 references providing databases (from many additional authors), we find that over 96% of the database (1322 of 1370 titles) is based on WEIRD samples. Therefore, it appears that SIT, and the previous incarnation, SIH, neglect consideration of the 90% of human infants and children who live in a wide variety of non-WEIRD settings (Arnett, Reference Arnett2008; Nielsen et al., Reference Nielsen, Haun, Kärtner and Legare2017). The SIT monocultural narrative is neither universal nor inclusive.
Although our major focus here is on the lack of inclusivity in the database of early social cognition, we note that there is also a lack of inclusivity in purported characteristics of the social cognition of older individuals. A recent review of the ethnographic evidence (Kramer, Reference Kramer2022), for example, makes it clear that collaboration, as conceptualized in SIT, is not inclusive of collaboration and cooperation as practiced in rural, indigenous, foraging, farming, and small-scale communities. Moreover, the highly cognitive explanation of cooperation advocated by SIT does not mesh with the way in which cooperation is manifest in the daily activities of some cultural communities (e.g., Nso: Ndzenyuiy & Keller, Reference Ndzenyuiy, Keller and Verschure2025; Savannah Pume’ hunter-gatherers: Kramer, Reference Kramer2022), or in cooperative activities (e.g., childcare, foraging, food processing, resource process, trading, daily labor, rituals, coalitions: see Table 1 in Kramer for review of specific cultural practices). In the Nso, for example, cooperation in farming, occurs organically, as a person walks to their field, and chats with neighbors along the way, and some join in with the person in tilling the one field. Cooperation in childcare occurs as a result of unspoken cultural practices, for example, if there is someone close to an infant, that person will engage in caregiving activities, as needed. The SIT conception of cooperation as cognitive plans, with iterative acknowledgement of others’ intentions, may not fit the way that cooperative activities are undertaken on the ground. The Nso conception of cooperation is as a way of life. It is similar to the Ubuntu philosophy “ubuntu ngumuntu ngabantu” (Zulu language) emphasizing “reliance on others to achieve ones’ potential,” a philosophy that has shaped living patterns of many African communities (Ndzenyuiy & Keller, Reference Ndzenyuiy, Keller and Verschure2025, p. 134).
2.5 Does the Shared Intentionality theory generalize?
For a theory to claim universality, the minimal requirement is that the database upon which it is based is inclusive and the results generalizable, that is, Worldwide, both in the sense of an inclusive database and in the sense of generalizing to humans living in all cultural settings. There is no evidence that SIT generalizes beyond WEIRD settings, despite the very common assertion that SIT explains what “the human species” does. We have provided evidence that the core foundations of SIT do not generalize even to the few cultural settings that we discussed, thus, SIT outcomes do not represent outcomes in the entire human species. It is especially problematic that without evidence of generalization, the studies that use SIT should, but rarely do acknowledge that their database is neither inclusive nor likely representative of global humanity.
Furthermore, the evolutionary argument used by SIT to support its claims of unique human developmental pathways is flawed in its logic and its application (e.g., Leavens et al., Reference Leavens, Bard and Hopkins2019). For one example, virtually no direct ape-human comparison has matched the apes and the humans on life-history stage; thus, essentially all claims of evolutionarily-based differences in social cognition are confounded with age differences – it is not clear whether apes and humans sometimes differ in these comparisons because they are tested at different stages of life or because of their different biologically adaptive histories (e.g., Bard & Leavens, Reference Bard and Leavens2014; Leavens et al., Reference Leavens, Elsherif and Clark2023). Moreover, few direct ape-human comparisons match the groups on pre-experimental or pre-observational life experiences (Leavens et al., Reference Leavens, Bard and Hopkins2019). When researchers are faced with differences between groups in ape-human comparisons, these numerous confounded factors prohibit any unambiguous attribution of the cause of the group difference to evolutionary history. In other words, with these kinds of research designs, it is impossible to know whether any group differences in response profiles are because the apes were apes and the humans were humans, or differences were caused by confounded non-evolutionary factors. Thus, the most commonly used method for illuminating the putative evolutionary foundations of human social cognition, the direct ape-human comparison, fails to control for the influence of individual learning experiences and local developmental context. This systematic weakness permeates the contemporary scientific literature, and results in large part from over-generalizing from both the human samples (taking WEIRD norms as paradigmatic for the human species) and the ape samples (taking captive apes that are convenient to sample as representative of their respective species).
In summary, we find that the Shared Intentionality Theory (Tomasello, Reference Tomasello2019) is based on WEIRD and not WILD perspectives. We find that there is a WEIRD bias in many steps of the research process, including selecting a topic, framing the research questions, selecting participants, developing assessment procedures, devising the context of assessment, to finally interpreting the data (Broesch et al., Reference Broesch, Lew-Levy, Kärtner, Kanngiesser and Kline2022; Sanches de Oliverira & Baggs, Reference Sanches de Oliveira and Baggs2023; Singh, Reference Singh2024). We have touched on these issues throughout this section. We conclude that this developmental theory is based on a relatively monocultural database, espouses relatively monocultural constructions of developmental pathways, and does not explain human-specific social cognition. This bottom-up theory is neither inclusive nor generalizable. We conclude that this theory does not meet the requirements of a WILD perspective (see section 4 for how to adopt a WILD perspective for Shared Intentionality Theory).
3. Attachment theory
Attachment theory (hereafter AT) is the leading paradigm regarding children’s social-emotional development and by extrapolation, development in general. It was formulated by British psychoanalyst and child psychiatrist Edward John Mostyn Bowlby (1907–1990) during the 1960s and later complemented by Canadian/USA psychologist Mary Dinsmore Salter Ainsworth (1913–1999). The theory was developed, in part, from Bowlby’s observations of the detrimental consequences of trauma and maternal separation for children during post-World War II times, which led to his position on the essential nature of maternal care (Duschinsky, Reference Duschinsky2020; Vicedo, Reference Vicedo2013). He turned away from the prevailing psychoanalytic view of intrapsychic conflicts as causing children’s problems and instead emphasized families’ behavioral dynamics. He formulated attachment as an emotional bond between an infant and a specific caregiver, that emerged during evolution, resulting in increasing offspring survival. He collected information from other disciplines, such as ethology, systems theory, evolutionary thinking, and primatology in order to support this theory. In AT, he specified that the caregiver’s responsivity, warmth, intimacy, and consistency in interacting with a baby formed the general basis for the development of trust and thus, mental health. This secure base system enabled infants to negotiate exploration and contact seeking to the primary caregiver, usually the mother. Bowlby assumed that attachment thereafter (within the first three to four years of life) became represented in an internal working model, reflecting earlier relational experiences and informing the consequent ones. (For details on the development of AT and its many variations, see Duschinsky, Reference Duschinsky2020).
Although AT was substantially criticized from the beginning, e.g., because of methodological considerations and its monocultural nature (Mead, Reference Mead1954; Lamb et al., Reference Lamb, Thompson, Gardner, Charnov and Estes1984; Vicedo, Reference Vicedo2013), its basic assumptions have not been modified or changed in over 50 years. Nevertheless, some of the problems of AT, mainly mistaken interpretation and conceptual fuzziness and poor definitions, are acknowledged by some attachment researchers (e.g., Thompson et al., Reference Thompson, Simpson and Berlin2021). In the subsections below we consider the extent to which AT is WEIRD or WILD, specifically raising issues about the lack of inclusivity in the core premises.
3.1 The universality assumption of Attachment theory
The core premise, in this top-down theory, is that all children form an attachment with a primary figure, if there are no extraordinary hindrances. The attachment system is assumed to function with the same purpose and the same behavioral patterns in all infants around the world. Universality is based on Bowlby’s understanding of evolutionary theory: he regarded attachment as a mechanism to increase survival of the child through protection from environmental hazards, especially predators, with its universal form evolving within the Environment of Evolutionary Adaptedness. This is based on an incorrect understanding of evolution: from an evolutionary perspective, both behavior and its development are considered as adapted to the local context, excluding universal solutions (e.g., Keller, Reference Keller2022; Jablonka & Lamb, Reference Jablonka and Lamb2007; Sanchez de Oliveira & Baggs, Reference Sanches de Oliveira and Baggs2023). Moreover, the universality assumption is extended to all other aspects of the conceptualization of attachment, implying that the emergence of attachment follows a universal pathway, the behavioral correlates of attachment and its qualities apply equally well to all children, and the consequences of early attachment qualities are the same everywhere. However, it is well-known that many aspects of early social-emotional relationships differ across cultures (see Gottlieb & DeLoache, Reference Gottlieb and DeLoache2016; Keller & Bard, Reference Keller and Bard2017; Otto & Keller, Reference Otto and Keller2018; Quinn & Mageo, Reference Quinn and Mageo2013), including the specificity of the attachment figure, the type of emotional atmosphere surrounding infants during their early development, and perhaps most importantly, the core function of the attachment system (i.e., to support infants’ developing independence: Gaskins et al., Reference Gaskins, Beeghly, Bard, Gernhardt, Liu, Teti, Thompson, Weisner, Yovsi, Keller and Bard2017; Keller, Reference Keller2022).
Although relationships can be regarded as important worldwide for infant survival, attachment-defined solutions can differ across cultures. In nuclear families living in WEIRD settings, secure attachments with one or both parents may be the optimal solution. However, most infants in the world live in small-scale or subsistence settings, where having an extended relational network is a more optimal solution. There are numerous benefits to having many attachment figures, including providing more safeguards, also in the absence of the mother; infant survival is often dependent on communal-level food provisioning; infants learn how to sustain and develop different social relationships with partners of different age/sex classes. Consideration of attachment networks, moreover, reveals another core function of the attachment system, that is, integration into an interdependent social network via introduction to social learning (Gaskins et al, Reference Gaskins, Beeghly, Bard, Gernhardt, Liu, Teti, Thompson, Weisner, Yovsi, Keller and Bard2017). Developing a communal identity is fostered by trusting, cooperative relationships with the cultural community as a whole, which starts in infancy. Thus, the core motivating force proposed by AT of developing independence is in direct contradiction to the core motivation of many human communities, which is developing interdependence.
Attachment researchers have claimed to prove empirically that attachment is universal with evidence consisting primarily of applying the Strange Situation Procedure (SSP), or its equivalent, – mainly the attachment Q sort (E. Waters & Deane, Reference Waters and Deane1985), to infant samples from different regions or countries. This is problematic for a number of reasons. First, these studies lack a conception of culture, often making the mistake of equating country with culture (e.g., issues discussed by Chaudhary et al., Reference Chaudhary, Misra, Bansal, Valsiner and Singh2022; Keller, Reference Keller2022). Thus, context and culture are not recognized as the driving forces in the formation of behavioral patterns throughout development. Secondly, attachment is assessed with the methods that attachment researchers developed for Western, middle-income samples (see section 3.4 below for discussion of these issues), without empirical evidence that the concepts being tested generalize to other cultural contexts (Vicedo, Reference Vicedo2013; Sanches de Oliveira & Baggs, Reference Sanches de Oliveira and Baggs2023). Accordingly, cultural anthropological and psychological ethnographic research that takes a WILD methodology, including local contexts of infants’ caregiving environment and caregiving networks, is ignored. Although ethnographic research (observations and interviews in the natural environment) was the tool that Ainsworth used in her first attachment study in Uganda, before her death, she wrote about her regret that ethnographic research was abandoned by AT (Ainsworth & Marvin, Reference Ainsworth and Marvin1994, p. 12).
The universality assumption is like the meta-assumption of AT, since it is the implicit, but pivotal foundation for all other assumptions, including: (a) The assumption that the major goal of infancy is to balance exploration of the physical world with safety given by a primary attachment figure; (b) the assumption that independence, as observed in Western, middle-class settings, is the normative developmental goal during infancy, rather than development goals following a path aimed more at interdependence; and (c) the assumption that infants’ psychobiological system is tuned to regulating the distress of being separated from the primary attachment figure, rather than having an attachment network with regulation provided by more proximal contact and rarely, if ever, experiencing being alone (e.g., Gaskins et al., Reference Gaskins, Beeghly, Bard, Gernhardt, Liu, Teti, Thompson, Weisner, Yovsi, Keller and Bard2017; Morelli et al., Reference Morelli, Quinn, Chaudhary, Vicedo, Rosabal–Coto, Murray, Gottlieb, Scheidecker and Takada2018b). The universality assumption has far-reaching consequences because the hidden assumptions revolve around this claim that attachment is not highly culture-specific. Moreover, Attachment Theorists continue to assert that the form of attachment manifest within WEIRD families is both normative and the gold standard (two major flawed assumptions of WEIRD psychology: Kline et al., Reference Kline, Shamsudheen and Broesch2018; but see new acceptance of attachment networks by approximately 70 AT practitioners, Forslund et al., Reference Forslund, Granqvist, van IJzendoorn, Sagi-Schwartz, Glaser, Steele and Duschinsky2022).
3.2 The assumption of normativity in Attachment theory
Another core assumption of AT is that secure attachment is the most optimal attachment quality universally and is most prominent, if adversity and other life-threatening circumstances do not interfere. This assumption is based in Bowlby’s misguided evolutionary ideas of adaptive behavioral patterns (see above section 3.1), which ignore the vital role of local context as crucial for behavioral adaptations. Evolution does not have a goal; therefore, the claim that secure attachment is the best strategy worldwide is based on an incorrect understanding of evolution. Although infant survival may be a common ultimate function of caregiving, it is the case that cultural practices, social systems, and indigenous beliefs create proximate solutions. The proximate solutions of nuclear families living in recently emergent post-industrial settings (e.g., WEIRD settings) cannot be considered the norm for the human species.
There is substantial evidence that human psychology varies across contexts and cultures, which impacts how social relationships, including attachment, are defined and regulated. Although cross-cultural views have been posited (e.g., about Japanese or other indigenous understanding of attachment: e.g., Rothbaum et al., Reference Rothbaum, Weisz, Pott, Miyake and Morelli2000), they are disregarded often by attachment researchers who tend to look for confirmation only. The vague definition of attachment as an emotional bond is problematic since we know that there are substantial differences in emotional experience, understanding, and expression across cultures (see section 2.1.2 above; Mesquita, Reference Mesquita2022). AT posits a WEIRD form of the emotional bond, that is expressed mainly as affection in positive facial expressions and concomitant verbalizations (including praise). But across cultures, we see that the emotional bond can be expressed as more action-oriented – feeding and food play a special role in many cultural communities (Funk et al., Reference Funk, Scheidecker, Chapin, Schmidt, El Ouardani and Chaudhary2023; Schmidt et al., Reference Schmidt, Keller and Rosabal Coto2023) – or the emotional bond can be manifest mainly in physical care, without distal emotional expressions from caregivers (Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021) or infants (Keller, Reference Keller2007). The emotion that bonds infants with others may not be positive or may not be mainly expressing affection (see section 2.1.2). There are similar definitional problems with other attachment concepts that have resulted from the lack of cultural inclusivity (Keller, Reference Keller2022). Therefore, it is certain that the norms of AT are biased toward infants living in WEIRD settings, and are not based in a WILD view.
3.3 Attachment theory’s assumptions of sensitivity and competence
There are additional core assumptions of AT, for example focusing on the characteristics of the attachment figure, such as maternal sensitivity and the consequences of “optimal”/normative attachment, e.g., competence. Discussion of the lack of cultural inclusion in these concepts can be found elsewhere (e.g., Keller et al., Reference Keller, Bard, Morelli, Chaudhary, Vicedo, Rosabal-Coto, Scheidecker, Murray and Gottlieb2017; Keller, Reference Keller2022). Here we briefly present the cultural exclusion in other hidden assumptions of AT (summarized from Keller, Reference Keller2022). These conceptions are philosophical/ideological metatheoretical constructs about human nature and, therefore ought to be culture-conscious, by definition.
3.3.1. Attachment theory assumes that only adults can be attachment figures
This assumption is based on AT’s reliance on the nuclear family model, consisting of mother, father, and 1 to 2 children. The majority of the world’s population, however, lives in more populous social constellations. There is not one alternative model, but most children globally develop in households that comprise more people, and people from different generations than the nuclear family. In foraging communities, for example, households are fluid, and infants may interact with multiple others (e.g., Hewlett et al., Reference Hewlett, Lamb, Leyendecker, Scholmerich and Chagnon2017). Besides grandmothers, children caring for younger children and infants is very popular globally (Scheidecker, Reference Scheidecker2023). Siblings are often primary caregivers in both subsistence and foraging communities. Therefore, the age range and number of possible attachment figures differ across cultures (see review in Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021). With this assumption, AT excludes the indigenous attachment systems of, e.g., children acting as attachment figures.
3.3.2. Children need a primary caregiver
AT claims to have abandoned the principle of monotropy, i.e., only one attachment figure is essential (Bowlby’s original concept); however, it is, in fact, the mother who is studied as the primary attachment figure in the majority of empirical studies, and factual monotropy is practiced in applied fields (Keller, Reference Keller2022). In the rich and varied social networks in which many children in the majority world live, learn, and develop, there are several or many persons that form an attachment network (Morelli et al., Reference Morelli, Quinn, Chaudhary, Vicedo, Rosabal–Coto, Murray, Gottlieb, Scheidecker and Takada2018b). The mother may be the major person in the network or play a more minor role. Children experience many social encounters, where caregiver’s tasks may be specific or interchangeable. This assumption of AT excludes attachment networks as integrated social systems, biased to WEIRD conceptions rather than WILD views.
3.3.3. The development of attachment is based in exclusively dyadic interactions
In AT, communication is conceived as dyadically structured. In the lived reality of Western, middle-income settings, infants are together mainly with one adult at a time. AT conceives of communication in larger groups (e.g., social gatherings) as sequential dyadic partners. However, in environments where the social world is more varied, multiple communication systems may be active at the same time, and communication can be polyadic instead of dyadic (see section 2.1.1). For AT to become more WILD, it must be acknowledged that infants may be enmeshed within an attachment network, with many non-parental figures and children adopting multiple roles (e.g., Keller & Chaudhary, Reference Keller, Chaudhary, Keller and Bard2017; Meehan & Hawkes, Reference Meehan, Hawkes, Quinn and Mageo2013; Seymour, Reference Seymour, Quinn and Mageo2013). Moreover, infants who live within an attachment network “experience attachment as an integrated system of relationships, not as a collection of single attachments” (p. 242, Chapter 29 in Thompson et al., Reference Thompson, Simpson and Berlin2021).
3.3.4. The communication channel is distal
The distal caregiving orientation of Western, middle-income people focuses communication in the faces of the interactional partners: face-to-face/eye-to-eye contact are the major media of communication in which facial and vocal signals are exchanged (e.g., Bullowa, Reference Bullowa1979). In this view, emotional expression is vital to self-development (see section 2.1.2). In contrast, a different communication style, based on proximal caregiving, has been described, e.g., for traditionally living farmers in Sub-Saharan and Southeast Asian countries. This communicative style can be labeled as proximal, consisting mainly of body contact and bodily (motor) stimulation (see section 2.1.1). In line with more bodily communication, much of communication is nonverbal. In addition to constant body contact with a caregiver, being carried on the back or hips and transferred from person to person, molds infant attention to the environment (facing out), which offers a broad spectrum of social and non-social stimulation. Carrying an infant, often while doing daily chores, implies that the child is exposed to the rhythm of the caregiver and experiences synchrony instead of separation directed at the early development of ego boundaries. Many infants worldwide engage with a more proximal than distal caregiving system, changing the communication channel from more visual to more bodily/tactile, with varying changes to emotional expression (see sections 2.1.1 and 2.1.2).
3.3.5. The child has the lead
Ainsworth outlined the concept of parental sensitivity, which means that the primary caregiver responds promptly, appropriately, and consistently to any, even subtle, infant signals. This concept relies on a WEIRD type of interaction, in which the infant signals (distally) and the mother reacts (see Keller et al., Reference Keller, Bard, Morelli, Chaudhary, Vicedo, Rosabal-Coto, Scheidecker, Murray and Gottlieb2017). In many cultural communities, however, caregivers anticipate infants’ needs, control what infants do, or act in ways to prepare infants to live harmoniously with others (Morelli et al., Reference Morelli, Quinn, Chaudhary, Vicedo, Rosabal–Coto, Murray, Gottlieb, Scheidecker and Takada2018b). In other words, caregivers may act to realize communities’ needs, without foregrounding the infants’ needs (Nsamenang, Reference Nsamenang and Hewlett2017). In some communities, infants are integrated into the rhythms established by adults or older children: “Infants experience unity and synchrony through rhythmical motor stimulation together with rhythmical talking and vocalizing, thus preparing the we-identity of Nso farmers.” (Keller, Reference Keller2022, p. 70, emphasis added).
The concept of following the infant’s lead has become very popular for evaluations of parenting, e.g., in family court decisions (Chapter 14 in Keller & Bard, Reference Keller and Bard2017). It is also the foundation of the so-called nurturing care framework that UNICEF has set for numerous intervention programs (Oppong, Reference Oppong2023; Scheidecker et al., Reference Scheidecker, Chaudhary, Keller, Mezzenzana and Lancy2023). We note that the sensitive care advocated by UNICEF (WHO, 2018), however, excludes indigenous caring systems (Choate et al., Reference Choate, Kohler, Cloete, CrazyBull, Lindstrom and Tatoulis2019; Jukes et al., Reference Jukes, Ahmed, Baker, Draper, Howard, McCoy, Obradovi´c and Wolf2024).
3.4 Lack of inclusivity in Attachment theory
In summary, AT was developed with a theoretical orientation of explaining emotional bonds within nuclear families, typical of infants living in western, middle-income settings, based in a deficit model of post-World War II childhood and positing a universal foundation in evolution. There is a lack of inclusivity in all aspects of AT, starting with the core assumption of universality (ignoring convincing evidence of diverse culture-specificities), and continuing to claims of normativity (based, e.g., on SSP). This WEIRD perspective at the theoretical level impacts the methods used for testing and, thus, for providing information about normativity: “Biased tools will produce a biased dataset for the norming” (Oppong, Reference Oppong2023, p. 2). Furthermore, AT has the core assumption of a singular function of an attachment figure (a secure base for infants’ developing independence), which lacks appropriate WILD considerations of attachment functions, for example, networks can function to integrate infants into social communities from which infants develop interdependence. The core concepts of maternal sensitivity, dyadic interactions, and distal communication are all based in WEIRD practices (see Section 2) and ignore common varieties of infant interactions with others (e.g., in people of the global majority). AT, from the top-down, is not inclusive. Moreover, there is an urgent need to revise the theory as the WEIRD bias is used in the design of many otherwise well-meaning interventions. These interventions often require participants to engage in WEIRD practices that undermine not only their own valid cultural practices of child rearing, but importantly can undermine their own valid indigenous belief systems (e.g., Keller et al., Reference Keller, Bard, Morelli, Chaudhary, Vicedo, Rosabal-Coto, Scheidecker, Murray and Gottlieb2017). These interventions are decidedly not guided by WILD principles, as they do not include diversity according to local culture, they are deficit based (because they use WEIRD norms; Kline et al., Reference Kline, Shamsudheen and Broesch2018), and, therefore, can be considered unethical (Scheidecker et al., Reference Scheidecker, Chaudhary, Keller, Mezzenzana and Lancy2023), or as preconditions for epistemological violence (Oppong, Reference Oppong2023).
4. How the five steps to inclusivity (Bard, Reference Bard2022) can help theories of developmental psychology to become more WILD
We proposed five steps to decolonize the study of joint attention (Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021; Bard, Reference Bard2022), and we tailor them here for assistance in making developmental theories more WILD. We argue that these steps are necessary to increase inclusivity, and therefore accuracy, in all developmental empirical databases and in the construction of psychological theories of development.
It is true that becoming more inclusive will require some extra work both to understand the influence of cultural setting on a theory and to obtain samples that are not the usual convenience samples. We note that there are many sources of anthropological research that can be used to aid in understanding cross-cultural perspectives, i.e., it is not always necessary to collect diverse data oneself, because existing cultural literature can be used (e.g., https://hraf.yale.edu/publications-archives/, Lancy, Reference Lancy2022). For example, it is common practice, that researchers studying samples from cultures that are not considered the norm, use published data from WEIRD cultures to compare with their new data. It would be desirable for all studies using WEIRD samples to include published evidence from culturally diverse studies in their topic of choice. In addition to those studies we mention here, additional sources include specific journals (e.g., Journal of Cross-Cultural Psychology, International Journal of Psychology), materials from APA Division 52: The Society for Global Psychology (e.g., a journal, International Perspectives in Psychology: Research, Practice, Consultation®, and newsletter, International Psychology Bulletin), and anthropological books (e.g., Hewlett & Lamb, Reference Hewlett and Lamb2005; Lancy, Reference Lancy2022; Meehan & Crittenden, Reference Meehan and Crittenden2016). It is easy to add “culture” to any literature search, which will allow authors to gather information on diversity among cultural communities. We note that there are many different proposed solutions to increasing diversity, but that we advocate beginning by conducting ethnographic studies to “deepen and enrich the concepts psychologists think with (our epistemology), help cultivate cultural humility, and open up new possibilities for pragmatic, context appropriate action toward generating change.” (Yahalom & Fein, Reference Yahalom and Fein2025, p. 28).
Another excellent alternative to individuals obtaining WILD data is that data collection be accomplished with worldwide collaborations (e.g., Broesch et al., Reference Broesch, Lew-Levy, Kärtner, Kanngiesser and Kline2022; Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021), which has added benefits of working with experts in some of the varieties of non-WEIRD cultures. An increasing number of developmental journals require statements whether the data reported in a particular study can be accessed by other researchers. In these cases, authors should be explicit about the limitations about using a single sample to describe humankind, be appropriately aware of constraints on generalizing (e.g., Simons et al., Reference Simons, Shoda and Lindsay2017), and specify the assumptions pertinent to one sample that may not apply to other samples.
Although there is value in conducting in-depth studies of homogenous samples (of humans or great apes: Boesch, Reference Boesch2012; Goodall, Reference Goodall1986; Nishida, Reference Nishida2012), the results from any limited sample should not be generalized to the entire species. Generalizing requires evidence of applicability and validity across cultural and socio-ecological settings. In fact, generalizing, defined as searching for universality in developmental outcomes, may be misguided (e.g., de Barbaro & Fausey, Reference de Barbaro and Fausey2022; Kline et al., Reference Kline, Shamsudheen and Broesch2018; Sanchez de Oliveira & Baggs, Reference Sanches de Oliveira and Baggs2023). No solitary study, regardless of the socio-ecological setting, can fully capture the capabilities of the species, although research with convenience samples can illuminate variables of importance for the convenience group.
We argue that it is essential when proposing a new theory (or in fact, using an old theory) that any potential WEIRD bias is scrutinized, and generality is based on evidence. Otherwise, developmental theories are valid for less than 10% of the world’s population. We offer these 5 steps to assist in the process of making developmental theories (and developmental research in general) more WILD (Newson et al., Reference Newson, Buhrmester, Xygalatas and Whitehouse2021).
4.1 The five steps
The core initial step involves gathering a cultural understanding via a cultural investigation of the phenomena, specifically, in situ observations, gathering culturally informed knowledge of their meaning (e.g., de Barbaro & Fausey, Reference de Barbaro and Fausey2022; Yahalom & Fein, Reference Yahalom and Fein2025). This cannot be obtained from conducting experiments with inherent WEIRD biases. Nor can this essential first step be successfully accomplished by observing only those behaviors that are the focus of existing WEIRD theories (e.g., independent exploration with the mother as a secure base as derived from AT). This step must also include local investigations of caregiving beliefs and cultural ethnotheories and consider these within the context of diversity across cultural settings (i.e., Worldwide). No single culture is representative of the entire human species, rather the human species must be described in a manner that respects diversity (e.g., Broesch et al., Reference Broesch, Lew-Levy, Kärtner, Kanngiesser and Kline2022; Kline et al., Reference Kline, Shamsudheen and Broesch2018; Newson et al., Reference Newson, Buhrmester, Xygalatas and Whitehouse2021; Sanchez de Oliveira & Baggs, Reference Sanches de Oliveira and Baggs2023)
Once the culturally relevant behaviors and practices associated with the phenomenon of interest have been discovered, the second step involves investigating their developmental course. These initial investigations of local developmental pathways also require inclusive consideration of other samples to obtain core knowledge of the diverse nature of the human species. We should be clear, as Chaudhary et al. (Reference Chaudhary, Misra, Bansal, Valsiner and Singh2022, p. 410) have stated “For such a task, dissolving existing binaries like East and West, North and South is vital, with an accompanying elaboration of precise cultural historic specificity.” Developmental outcomes and processes, especially those proposed to be universal, cannot be understood by studying only relatively homogenous samples, composed of urban-dwelling, middle-income, 2-parent families living in rich economies. We must acknowledge that a single narrative will not be sufficient to describe the human species, even when focusing narrowly on infancy (Chaudhary et al., Reference Chaudhary, Misra, Bansal, Valsiner and Singh2022).
The third step in the process of decentering psychology theories is to arrive at an understanding of the phenomena that is both inclusively defined and applicable to infants (and children) living across diverse, socio-eco-cultural settings (e.g., Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021; Lancy, Reference Lancy2022). With this inclusive knowledge in hand, scientists can then begin the fourth step, which is to use the proposed design to investigate developmental phenomena across multiple, diverse samples, with possible aims to understand (a) universals; (b) normative behaviors; and/or (c) links between particular social, ecological, and cultural variables and outcomes, via human-general processes. We note that some are questioning whether the goal of developmental theories ought to be to find universals (Kline et al., Reference Kline, Shamsudheen and Broesch2018; Sanchez de Oliveira & Baggs, Reference Sanches de Oliveira and Baggs2023), agreeing that there might be some outcomes, such as triadic connectedness, that can be described as a universal concept that take local forms (Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021). We also note that comparisons across cultural groups can be made in different ways, e.g., by taking a homogenous sample of working-class families in India to compare with a homogenous sample of working-class families in USA to assess the impact of culture on the working-class family. Alternatively, in-depth understanding of a single group in a specific culture can be helpful to understand developmental pathways, as anthropologists have traditionally shared (e.g., Gottlieb & DeLoache, Reference Gottlieb and DeLoache2016). In some domains of psychological research, such as in developmental psychology, significant effort is expended to match comparison groups on as many potentially influential variables as possible. This matching can take one of two forms: we can match individuals across groups, or we can identify key parameters and attempt to match the groups on these aggregate measures.
These steps are also applicable to investigate the phenomena of interest in cross-species comparisons, using multiple, diverse groups of each species (e.g., comparing infant development in a zoo-raised group to that in a lab-raised group or in a group living in the wild) with an aim to understand great ape-general outcomes and processes. A major problem with many current comparative studies is the lack of any serious attempt to tackle the issue of confounding variables (e.g., Bard & Leavens, Reference Bard and Leavens2014; Leavens et al., Reference Leavens, Bard and Hopkins2019).
An important final step in becoming more inclusive is to avoid unconscious bias. The privileging of a monocultural worldview, while excluding others (i.e., the mindset of theorists) seriously hinders the authentic internationalization/globalization of psychology (Chaudhary et al., Reference Chaudhary, Misra, Bansal, Valsiner and Singh2022, p. 399). To ensure that conclusions do not prioritize or privilege the WEIRD versions of the phenomenon, scientists can search instead for how local social, ecological, and cultural variables influence phenotypic behavioral expressions (e.g., see Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021) and other culture-specific adaptations (Keller, Reference Keller2022; Lancy, Reference Lancy2022; Scheidecker et al., Reference Scheidecker, Chaudhary, Keller, Mezzenzana and Lancy2023). Although this final step is not touted as part of the WILD agenda, it is clearly one of the intended outcomes. It is vitally important that these endeavors respect differences across cultures, and not equate differences with deficits (Kline et al., Reference Kline, Shamsudheen and Broesch2018). Increasing inclusivity, appreciating diversity, is required to make developmental theories representative and explanatory of worldwide human populations.
4.2 Applying the five steps to the Shared Intentionality theory
We illustrate the value of embracing diversity in both developmental outcomes and processes surrounding shared intentionality, as it brings new insights and highlights deficiencies in assumptions and premises of SIT. Applying the five steps toward inclusivity for joint attention, Bard et al. (Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021) suggest necessary revisions to SIT: (1) triadic connectedness, not joint attention, is the core social-cognitive capacity of 1-year-olds. Taking a WILD perspective, we could extend “triadic” to “multiparty,” although there was little evidence of this in 1-year-olds in the Bard et al. (Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021) study. This conceptualization allows for (a) cultural diversity in engagement style (e.g., engagements can be tactile as well as visual, demoting the importance of gaze); (b) cultural diversity in shared topics (engagements can be about a variety of topics, demoting the importance of toys or objects); (c) cultural diversity in affect accompanying triadic connectedness (cultures differ in their preference for high arousal and/or positive emotional expression, demoting the importance of e.g., “shared smiles”); (d) cultural differences in potential social partners (cultures differ in reliance on a single parent or multiple adults or children as partners for infants), and (e) cultural differences in initiator (in many cultures, children follow the lead of the adult and/or adults anticipate infant needs, demoting the importance of infant signaling).
The second necessary revision of SIT is to dispel the myth that triadic connectedness (or even joint attention) is uniquely human. Equally high levels of triadic connectedness are present in both human and chimpanzee 1-year-olds, and the behavioral forms found in some chimpanzee infants are the same as the behavioral forms found in some human infants (Bard et al., Reference Bard, Keller, Ross, Hewlett, Butler, Boysen and Matsuzawa2021).
The third necessary revision of SIT is to include understanding at the behavioral level that there are diverse forms of triadic connectedness (Figures 1 and 2). The nature of social cognition is to be highly contextualized, given that infants around the world have different social experiences. Developmental theories should be proposing ways to understand how these different social experiences impact developing social cognition. We are led to the conclusion that phenotypic expressions are proximal adaptations to local socio-eco-cultural conditions.
Therefore, we conclude that the critical features of the SIT are neither universal nor normative for the human species. These features range from the proposed developmental paths to definitional behavior patterns (e.g., infants look to others and smile in order to share experience triadically; infants invite others to share interest or direct adults’ attention). Either we relabel SIT as specific to Western, middle-class socio-ecological settings (WEIRD SIT), or the theory must change. Through this process of considering how to increase inclusivity, we find embracing a WILD perspective (Newson et al., Reference Newson, Buhrmester, Xygalatas and Whitehouse2021) enhances our understanding of developmental foundations of the diverse social experiences that are foundational to human social cognition.
4.3 Applying the five steps to Attachment theory
Embracing diversity in socio-emotional development brings new insights that undermine the core assumptions of Attachment Theory (AT). Specifically, following the five steps of inclusivity reveals that there are culturally diverse beliefs, caregiving practices, and socio-ecologies supporting (a) attachment networks of adults, children, and infants, demoting the importance of monotropy (primacy) and dyadic parent-infant relationships; (b) alternate/additional functions of attachment, e.g., attachment figures function to provide privileged entry into the social world and cultural learning, demoting reliance on the singular function in AT of regulation of distress from separation; (c) modifications of the regulating role of attachment figures to include, for example, cradling to minimize arousal and exploration; (d) embracing cultural variations of sensitive caregiving, demoting the role of responsiveness to infant signaling; and (e) changing the tool kit for assessing attachment to include observation and discussion of culturally specific beliefs and ethnotheories, demoting the SSP. AT currently excludes caregiving practices and beliefs of the majority of the human species, and should not constitute the singular framework for human infants’ socio-emotional development, in theory or in practice. We advocate for valuing indigenous patterns of child care (e.g., S. Waters et al., Reference Waters, Richardson, Mills, Marris, Harris and Parker2024), starting within local cultures, and “orienting practitioners to [the] value of adapting indigenous practices within [the] context of Early Childhood Education Centres (Wadende & Simatende, Reference Wadende and Simatende2022)” (Serpell, Reference Serpell2023, slide 44).
5. Summary and conclusions
We focused on the lack of inclusivity associated with current developmental theories, which have been framed from a particular mindset, e.g., WEIRD scientists studying infants and children from WEIRD settings, using WEIRD conceptions of ideal developmental outcomes. We present a methodology to decenter the WEIRDness of current developmental psychological theories to focus on WILD practices, i.e., to include Worldwide data, from In situ observations, including Local knowledge, and arriving at Diverse conceptualizations of developmental processes (Newson et al., Reference Newson, Buhrmester, Xygalatas and Whitehouse2021). These methods provide the means to produce inclusive databases that will, in turn, be useful in making fundamental changes to prevailing developmental theories and to re-think theories that are overly biased to conceptualizations derived from WEIRD perspectives. The implicit or explicit assumption that most people are like us can only impede our understanding of human psychology.
We focused on two widely cited theories, the Shared Intentionality Theory and Attachment Theory, to highlight the value of our five steps for both types of development theories, those developed from compiling a database (bottom-up) and those developed from theoretical concepts (top-down), respectively. We illustrate the importance of inclusivity in a bottom-up theory, by highlighting the WEIRD databases from which the Shared Intentionality Theory was built. We illustrate the importance of inclusivity in a top-down theory, by highlighting the WEIRD assumptions and non-inclusive perspectives that drive Attachment Theory (and its applications) and we highlight how a new WILD view can positively impact the formulation, experimental designs, and interpretations of developmental studies. Developmental theories that include an evolutionary perspective currently confound the lack of inclusivity in conceptions of “what humans do” with the lack of inclusivity in any nonhuman comparison group that is used to represent human’s evolutionary history. On an industrial scale, contemporary ape-human comparisons have seriously over-generalized from samples of children from WEIRD settings to the human species and from unrepresentative, institutionalized apes to their respective species. We focus on these theories, additionally, because relevant, diverse databases already exist from ethnographic and indigenous cultural research, as well as sociological studies of the less-prosperous and less-educated in Western societies. Psychological theories that exclude data and perspectives from the majority of the world cannot accurately represent human nature. This inaccuracy undermines the relevance of contemporary theory in developmental psychology and has global policy implications for interventions, especially when a skewed scientific perspective confuses “different” with “deficient.”
We conclude that increasing inclusivity is necessary in many developmental domains. Here we provide the means to place diversity at center stage in developmental theories. Theories that rely on databases from limited samples assessed with culturally biased methodologies, and theories that originate from culturally limited views must be urgently revised. The urgency is both scientific (embracing diversity is essential to the study of human psychology: Broesch et al., Reference Broesch, Lew-Levy, Kärtner, Kanngiesser and Kline2022; Keller, Reference Keller2022; Sanches de Oliveira & Baggs, Reference Sanches de Oliveira and Baggs2023) and applied. Many current fields of application from early education to parenting interventions to legal policies (e.g., custody, child placement) and global early childhood interventions marginalize non-WEIRD samples, rather than taking cultural differences seriously (Keller & Bard, Reference Keller and Bard2017; Scheidecker et al., Reference Scheidecker, Chaudhary, Keller, Mezzenzana and Lancy2023).
We use two theories to illustrate the lack of inclusivity in developmental science; however, we urge that all psychological theories be evaluated for the degree to which they embrace diversity with a WILD rather than a WEIRD view. When viewed collectively, we demonstrate not just a bias in these developmental theories, but also a non-inclusive mindset. This mindset is one’s core conception of people that pervades scientific efforts at many different levels. Our evaluations and methodology for change are offered to increase inclusivity not just in these theories or in how we conceptualize joint attention or attachment, but to increase inclusivity in psychology in general. Changing mindset would include embracing the knowledge that humans are basically different and explicitly acknowledging that “different” is not “deficient.” Increasing inclusivity in mindsets is especially important in developmental psychology, as there are diverse cultural practices, belief systems, and ethnotheories that are essential for understanding human development around the world. Importantly, this analysis highlights how essential it is for researchers to refrain from over-generalizing from one’s convenience sample to the entirety of the human or animal species under scrutiny.
In conclusion, we present evidence-based scientific arguments that theories, and consequently research practices in developmental psychology, need to be revised in light of the existing diversity in the human species. Developmental theories are based on data derived primarily from infants and children living in WEIRD settings (Western, Educated, Industrialized, Rich & Democratic societies: Henrich et al., Reference Henrich, Heine and Norenzayan2010). Moreover, these infants are primarily studied by WEIRD researchers with WEIRD procedures and protocols (Broesch et al., Reference Broesch, Lew-Levy, Kärtner, Kanngiesser and Kline2022), even though we know that outcomes from humans living in WEIRD settings do not represent normative outcomes for the human species in many diverse dimensions of psychology (Henrich et al., Reference Henrich, Heine and Norenzayan2010). Generalizing from one context to another must be accompanied by evidence that the results fit in both contexts. Generalization without such proof, thus, is especially problematic when building theories with assumptions of universality. In this article, we present strong cases for the necessity both to decolonize the empirical databases and to increase inclusivity in developmental theories. We present a methodology for establishing a more inclusive developmental science. We highlight the extent to which there is diversity in human psychology from infancy, which undermines current theoretical positions that imply WEIRD empirical databases and WEIRD theories are normative, universal, or determined primarily by evolutionary selection pressures. It is (past) time to decolonize developmental and comparative theories: Let’s go WILD!
Financial support
The authors of this paper were supported by their respective Universities. The writing of this article was not supported by any specific external grant funding.
Competing interests
The author(s) declare none.
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Let’s go WILD: increasing inclusivity in theories of developmental psychology
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