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1 results

  • 4 - Serving Talents through Digital Human Resource Management

  • Xiaolan Fu, University of Oxford, George Yip, Imperial College Business School, Xuechen Ding, Beijing Technology and Business University, Wei Wei, University of Sussex
  • Book:
    China's ‘Everything Online' Company
    Published online:
    01 May 2026
    Print publication:
    21 May 2026, pp 96-116

  • Summary

    This chapter sheds light on how Tencent leveraged digitalised human resource management (HRM) practices to enhance employee creativity and drive organisational innovation. Recognising that organisational innovation depends on employees’ skills, motivation, and engagement, Tencent has taken a leading role in applying digital technologies and products to HR practices. Its systematic use of digital HR products not only improves operational efficiency but also creates value for both employees and the organisation. Guided by a user-centred philosophy, Tencent treats employees as internal users, focusing on their needs and experience. Using a productisation approach, HR teams design tools that go beyond administrative functions to serve, support, and empower staff. These digital HR tools are designed not only to enhance service quality but also to foster motivation and creativity, aligning HR innovation with the company’s broader goal of value creation through digital transformation.