This article situates the United States bicentennial logo within the longer histories of Cold War public diplomacy, corporate branding, and federal arts policy, arguing that it functioned as an experiment in governing through design. Bruce Blackburn of Chermayeff & Geismar Associates Inc. envisioned the soft-edged, modernist “fat star” as a means for healing a nation fractured by the Vietnam War. Yet the logo’s reception exposed the limits of this strategy. While modernist design had proven effective in projecting a compelling image of the nation abroad, when applied to the bicentennial, the response from Americans was divided. Some embraced the “fat star,” while others perceived it as ahistorical, overly corporate, or insufficiently national, sparking debates over commercialization, patriotism, and identity. Ultimately, the bicentennial logo made visible the growing influence of consumer capitalism on American society and exposed, rather than resolved, the fractures of the 1970s.