This article explores how the Anthropocene is semioticized in people’s everyday consciousness in conflict over urban redevelopment. Focusing on the multi-billion-dollar Atlantic Yards project, in Brooklyn, NY, we examine how political economy is discursively mobilized with urban Anthropocenic landscapes. Using ethnographic and sociolinguistic methods, we present three case studies (blight studies, architectural renderings, and activists’ manipulations of architectural renderings) to show how semiotics and discourse are utilized to depict the project as either a utopia, on the part of the developer, or as a dystopia, on the part of opponents. We examine the opposition’s critiques within a political context of discursive and physical extraction of people, resources, and value. At the same time, we consider how both utopian and dystopian assessments through semiotization continue to inhabit a neoliberal, my-topian, Anthropocenic framework in which not only are humans centered, but they are the only species that matter. (Anthropocene, blight, renderings, Atlantic Yards/Pacific Park, Brooklyn, urban redevelopment)